Digital Content Coordinator

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

DIGITAL CONTENT COORDINATOR

At Diesel HQ, located in Breganze (VI), we are looking for a Digital Content Coordinator who will be part of the E-commerce Department, reporting directly to the Digital Merchandising & Content Manager.

Key Responsibilities:

• Coordinate and align digital content initiatives across global and local markets, ensuring consistency with brand guidelines, product strategies and online channel business goals;
• Coordinate the planning and execution of editorial projects with a strong focus on driving online conversion and engagement;
• Define and develop content guidelines and best practices for Global editorial initiatives;
• Design and optimize end-to-end online customer journeys, particularly for key moments such as capsule launches and seasonal campaigns;
• Partner with Merchandising and Marketing teams in the Global Product Editorial Calendar definition, ensuring alignment of the final output with the needs and the strategy of the Online Channel;
• Conduct competitive benchmarking and trend analysis to identify opportunities for innovation and continuous improvement;
• Good understanding of SEO principles from a content perspective, with the ability to effectively coordinate and guide external SEO agencies to ensure alignment with content strategy and performance goals;
• Monitor content performance and derive actionable insights to enhance both storytelling effectiveness and commercial impact;
• Manage timelines, stakeholders, and deliverables for multiple projects in a fast-paced environment.
  
  

Requirements:

• At least 5 years of experience in a similar role within a Fashion & Luxury Company;
• Master’s degree in economics, marketing, or another relevant field;
• Proven experience in managing multi-market or global projects;
• Familiarity with e-commerce platforms and content management systems. The knowledge of SFCC Page Designer would be considered as a plus;
• Experience with Adobe Analytics and data-driven approach to decision-making; familiarity with Contentsquare would be a plus;
• Excellent communication and presentation skills; strong passion for the fashion industry with the ability to stay up to date on market trends and competitor strategies within the e-commerce landscape;
• Knowledge of UX/UI principles related to e-commerce journeys;
• Good eye for contents/images, product shootings and visual sensibility;
• Excellent organizational skills, with the ability to handle multiple projects and attention to details;
• Fluency in both English and Italian.
  
  

Location: Breganze (VI)

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