Analyst (Customer Analytics & Transformation, MRPA)

Job Description

The Analyst plays a key role in driving customer-centric insights through advanced data analytics and visualisation. The role focuses on analysing customer behaviour, cross-selling performance, acquisition and attrition trends, translating complex datasets into clear, intuitive dashboards and insights that support business growth, customer strategy, and management decision-making.

Job Responsibilities

Key Responsibilities:

Analyse customer behaviour, segmentation, product-holding and portfolio trends to generate actionable insights that support customer strategy, acquisition, retention, and profitability.
Develop, enhance, and maintain high-impact data visualisations, dashboards, and self-service analytics for senior management and business users.
Translate complex datasets into clear, compelling visual narratives that highlight key trends, risks, and opportunities.
Ensure accurate and timely delivery of business and management reports.
Partner closely with Business and Product teams to deliver customer and product performance analytics, including product-bundling patterns, attrition drivers, and retention strategies.
Collaborate closely with business teams to drive projects involving building and analysing datasets which are robust and efficient for use.
Contribute to automation and standardisation of customer analytics and reporting processes to improve efficiency and scalability.
Ensure data accuracy, integrity, and consistency across customer analytics and reporting outputs.

Job Skills

visualisation
data-analytics

Job Requirements

Qualifications & Experience:

Bachelor’s degree in Data Analytics, Finance, Business, Computer Science, Information Systems, or other quantitative-related disciplines.
Strong understanding of customer analytics and insights, marketing analytics and performance measurement.
Hands-on experience in database management and data analysis, with exposure to analytical and programming tools such as SAS, Python, SQL, or equivalent.
Proven expertise in data visualisation and BI tools—such as Power BI, Oracle Analytics, or similar platforms—with a strong emphasis on designing, developing, and optimising interactive dashboards to support business decision-making and performance monitoring. Key Competencies & Attributes:
Strong analytical and problem-solving skills, with attention to detail and data accuracy.
Proactive, innovative, and solution-oriented mindset in addressing business and data challenges.
Excellent verbal and written communication skills, with the ability to translate complex data into clear insights.
Ability to work independently as well as collaboratively across cross-functional teams.
Strong stakeholder management skills, with the confidence to engage business and senior management.
Self-driven, resilient, and able to perform effectively under tight timelines and work pressures.

Analyst (Customer Analytics & Transformation, MRPA)

Key Skills

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