Senior CRM Manager

We are looking for a Senior CRM Manager who will be responsible for developing CRM streams for Mining, GoMining Academy, and Miner Wars, as well as supporting the development of onboarding.

The key goal of the role is to grow CRM channel revenue within the assigned streams. This is an independent role for a specialist with strong analytical thinking, capable of making decisions and taking ownership of results

Responsibilities

Develop and optimize CRM scenarios within the assigned streams
Design omnichannel flows (email, push, in-app)
Develop, prioritize, and launch data-driven hypotheses
Run A/B tests with control groups and analyze their impact on key metrics
Segment users based on behavioral events and attributes
Define requirements for events and attributes in collaboration with the product team
Write communication copy; perform email HTML setup when needed
Delegate tasks and ensure quality of execution
Drive CRM channel revenue growth within the assigned scope

Requirements

5+ years of experience in CRM marketing
Hands-on experience with Customer.io or similar platforms
Experience building complex triggered and omnichannel flows
Ability to formulate and validate hypotheses
Strong understanding of statistics and A/B testing principles
Ability to quickly understand the product and adapt to change
Ability to make independent decisions without constant supervision
Experience working in a multitasking environment
Readiness to respond quickly to work-related communications
English level: at least Intermediate (spoken and written)

Benefits

Full support at the start and training (including courses, English, conferences - up to 100% compensation);
"Employee of the Month" award - we value and reward our stars;
Paid leave: up to 28 vacation days + 8 company Holidays + 5 personal days per year
Retreats in international locations (for example, company apartments in Cyprus)
Career growth opportunities—from expert to top manager;
Convenient work-life fit: flexible schedule, remote work, respect for personal boundaries

Senior CRM Manager

Key Skills

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