Digital Performance & Analytics Specialist

Digital Performance & Analytics Specialist

📍 Hybrid – Lisbon (2x per week onsite)

🌍 Global Beverages Company

🚀 Role overview:

We’re looking for a Digital Performance & Analytics Specialist to join a global beverages organization, focused on marketing implementation, eCommerce tracking, and digital performance across B2C (and some B2B) environments.

This is a hands-on role, combining analytics with execution, where you’ll own tracking architecture, data reliability, and performance insights across multiple markets.

⚙️ What you’ll be doing:

🛠️ Lead end-to-end tracking implementation via Google Tag Manager (scripts, pixels, customer events).

🛒 Implement and optimize eCommerce tracking across platforms like Shopify, Magento, and Salesforce.

🧩 Design and manage Data Layer structures, ensuring scalable and accurate data collection.

🔍 Drive SEO initiatives (Search Console & Bing) to improve global organic performance.

📊 Analyze user behavior (Hotjar), attribution (UTMs, pixels) and digital performance across channels.

📈 Build dashboards in Looker Studio / Power BI and support experimentation (A/B testing).

🤝 Collaborate closely with Marketing, Product, Tech, and CX teams in a global setup.

📚 Promote a data-driven culture, enabling teams to leverage insights for better decisions.

🎯 What we’re looking for:

💼 3+ years of experience in digital analytics, marketing implementation, or performance marketing.

Strong hands-on experience with:

• Google Analytics 4 (GA4 / GA360) 📊

• Google Tag Manager ⚙️

• Data Layer & eCommerce tracking 🛒

• Looker Studio / Power BI 📈

• SEO tools (Search Console, Bing) 🔍

• A/B Testing & experimentation 🧪

Nice to have:

• Experience with Shopify, Magento, Salesforce Commerce Cloud

• Knowledge of BigQuery, Google Cloud, SQL

• Exposure to paid media tracking (Google Ads, Meta, LinkedIn)

🌟 Why this role stands out:

✨ Strong ownership of tracking architecture and marketing data.

✨ Direct impact on eCommerce performance, SEO growth, and digital strategy.

✨ International environment within a leading global beverages group.

📩 If this sounds like your next step, feel free to apply or reach out to discuss the opportunity.