Lead Associate

Job Title: Lead Associate – Performance Marketing (ePharma)

Department: Marketing

Location: Gurgaon (On-Site)

About Tata 1mg

Tata 1mg is India’s leading consumer healthcare platform. It aspires to be the trusted health partner for all Indians, with a mission to make healthcare accessible, understandable, and affordable. As one of the top consumer health platforms, Tata 1mg offers services across e-pharmacy, e-diagnostics, e-consultations, and offline stores. It is also a preferred partner for leading hospitals across India. The platform enables consumers to make informed healthcare decisions and access cost-effective solutions. Tata 1mg operates with a strong vision of empowering Indian consumers and caregivers with the best healthcare services at optimal prices.

Know more about us: https://www.1mg.com/aboutUs

About the Team

The ePharma Growth team drives customer acquisition and revenue growth through performance marketing channels. The team works at the intersection of marketing, data, product, and technology to build scalable acquisition strategies. With a strong focus on analytics and experimentation, the team ensures efficient spend utilization and continuous performance optimization across channels.

What you will do:

• Execute and manage performance marketing campaigns across platforms such as Meta, Google (Search, Display, YouTube), and affiliate networks under the guidance of the Associate Manager

• Ensure accurate campaign setup including budgets, targeting, creatives, UTMs, and tracking before and after campaign launch

• Monitor campaign performance regularly and proactively flag anomalies or deviations for timely optimization

• Support execution of A/B tests on creatives, copies, and audience segments to improve campaign performance

• Own daily, weekly, and monthly reporting across key metrics such as CAC, ROAS, CTR, CVR, spends, and installs

• Maintain and update dashboards using tools like Google Sheets, Looker Studio, or similar platforms

• Pull, consolidate, and analyze data from platforms such as Meta Ads Manager, Google Ads, GA4, Firebase, and MMP tools like AppsFlyer or Singular

• Prepare structured and presentation-ready performance reports for internal stakeholders

• Coordinate with the Finance team for invoice processing, PO creation, and vendor payments for media and affiliate partners

• Track budget utilization across channels and maintain spend trackers to ensure alignment with planned budgets

• Identify and escalate budget discrepancies or pacing issues in a timely manner

• Collaborate with cross-functional teams including Creative, Tech, Product, and Category to ensure timely campaign execution

• Follow up on dependencies and ensure smooth execution of campaign timelines

• Support campaign planning by assisting in preparation of briefs, decks, and documentation

What we are looking for:

• 1–3 years of experience in performance marketing, digital marketing, or a related field, preferably in D2C, e-commerce, or healthtech

• Hands-on experience with Meta Ads Manager and Google Ads, including campaign setup and monitoring

• Strong proficiency in Excel or Google Sheets with comfort in handling and analyzing large datasets

• Familiarity with analytics and MMP tools such as GA4, Firebase, AppsFlyer, or Singular is a plus

• High attention to detail with strong execution capabilities and ownership mindset

• Ability to manage multiple tasks and meet deadlines in a fast-paced environment

• Good communication and stakeholder management skills

• Bachelor’s degree in a relevant field

Why join us?

Tata 1mg offers one of the most dynamic and high-growth environments to work in. You get the opportunity to work with a trusted legacy brand backed by the Tata Group, combined with the agility and innovation of a startup. The organization fosters a culture of ownership, collaboration, and continuous learning, making it an exciting place to build your career.

Disclaimer

Tata 1mg is proud to be an Equal Opportunity Employer. All employment decisions at Tata 1mg are made without discrimination, harassment, or bias based on age, gender, physical ability, ethnicity, religion, nationality, marital status, sexual orientation, or any other protected characteristic. Employment decisions are based solely on business needs, job requirements, and individual merit.