Leading Business Data Analyst / Business Data Analyst

Job Description

Veikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.

The future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation - and we’re looking for passionate professionals to join us on this exciting journey.

Are you passionate about data and analytics, with a genuine drive to learn, grow, and make an impact? If you’re hungry for success and ready to help shape the future of responsible, competitive money gaming, this is your moment.

We’re strengthening our Business Analytics teams with a leading Business Data Analyst

Skilled, curious, and passionate people play key roles in developing Veikkaus towards becoming the most data-driven gaming company in the world. Our goal is to deliver value towards businesses, stakeholders, and customers with data, analytics, and AI.

Key Responsibilities In This Role Include

(the exact role will be tailored based on your skills, experience, and interests)

• Active collaboration with business stakeholders
• Collaborate closely with business stakeholders to understand needs, translate them into analytical requirements, and prioritize use cases based on business impact.
• Facilitate workshops to align technical solutions with business goals and refine them iteratively with business and tech.
• Acting as a subject matter expert within the team, supporting & mentoring colleagues
• Act as a go-to expert for advanced analytics methodologies, tools, and best practices for team members and business stakeholders
• Coach and mentor team members in analytical thinking, solution design, and interpretation of results for business stakeholders
• Owning the end-to-end process of translating business requirements into data-driven solutions.
• Lead the full lifecycle from requirement gathering and data exploration to analytics, validation, and deployment into production and use.
• Ensure traceability and quality by documenting assumptions, decisions, and results, and by monitoring performance after implementation.
• Building and developing advanced analytics solutions
• Design, build, and maintain predictive and prescriptive analytics solutions (e.g. forecasting, segmentation, optimization, recommendation) to support data-driven decision making
• Continuously improve and automate existing models and pipelines by leveraging new data sources, methods, and technologies to increase business value.
• Develop algorithms and analytic methods for dynamic content ranking, up-sell, churn prediction, and personalized player journeys.
  

To succeed in this role, we expect you to have:

• Relevant higher education degree
• Experience in gambling and money gaming as a business, as well as B2C customer & product analytics is considered as an advantage.
• Proven experience in data analysis, generating insights, and creating visualizations for business stakeholders
• Strong stakeholder collaboration and ability to clearly communicate data-driven insights and lead discussions with stakeholders
• Commercial and strategic mindset with a focus on actionable insights and continuous improvement
• Proactive, self-driven approach to creating and presenting insights and recommendations to business stakeholders
• Practical knowledge of statistical methods and analytics tools, ability to use SQL or Python.
• Knowledge and experience from A/B testing is considered an advantage.
• Fluent in written and spoken English
  
  

We Offer

• A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the possibilities for it to thrive.
• Inspiring and supportive teammates you can rely on. The best ideas and world-class entertainment are built together – and Veikkaus thrives because of its people.
• Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life.
• Excellent employee benefits. You can read more about us and our benefits from here.
  
  

We genuinely aim to be a responsible employer, offering engaging tasks and a healthy work–life balance. It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

This is a permanent, full-time position in our Operational Analytics & Insight unit and the position is located in our headquarters (Helsinki, Finland) and we work in hybrid model 3 days in a week on-site.

Interested? Awesome! Please send your application with CV and salary request no later than 30.4.2026. We are excited to hear from you! The position will be filled as soon as the suitable candidate is found.

If you have any questions about the position, feel free to reach out to Tapio Jokinen, Head of Analytics, at firstname.lastname(at)veikkaus.fi.

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.

About Us

Veikkaus on jokaisen suomalaisten oma peliyhtiö, joka kehittää vastuullista ja viihdyttävää rahapelaamista. Tarjoamme merkityksellisiä tehtäviä, kasvun mahdollisuuksia ja työyhteisön, jossa välittäminen, yhdessä tekeminen ja rohkeus näkyvät arjessa. Haluamme, että jokainen voi kehittyä, onnistua ja olla oma itsensä – samalla kun rakennamme menestystä yhdessä.

Paremman pelin puolesta – ja työelämän.