Product Manager Automotive – Benelux

About XPeng

XPENG is a young technology company building smart electric vehicles and shaping the future of AI mobility. We started with a small team and big ideas, and we still keep that explorer mindset today. We move fast, we challenge convention, and we turn ambitious technology into real world customer experience. Because our Benelux business is growing strongly, we are expanding our activities. If you want a role where you can build, learn, and have a visible impact, you will feel at home here.

Role Overview

The Product Manager Cars – Benelux is responsible for leading the local go-to-market strategy for XPeng vehicles and product updates across Belgium, Luxembourg, and the Netherlands. Operating within an NSC and agent-based sales structure, this role ensures that product positioning, pricing logic, launch execution, and sales readiness are perfectly aligned with market needs and global strategy.

This role sits at the intersection of product, marketing, sales, and operations, translating global product strategy into locally successful launches and sustained commercial performance.

Key Responsibilities

Product Go-To-Market Strategy

• Own and execute the end-to-end go-to-market strategy for XPeng vehicles, facelifts, model year changes, and major feature updates in the Benelux region.
• Translate global product strategy into local market positioning, value propositions, and customer messaging.
• Define local product mix, specifications, and option strategy in collaboration with HQ and regional teams.

Launch Planning & Execution

• Lead planning and execution of vehicle launches and key product milestones, ensuring cross-functional alignment.
• Develop and manage launch timelines, deliverables, and readiness checklists across marketing, sales, aftersales, and agents.
• Secure proper information sharing to external data partners (eg. JATO, RDC and leasing companies)
• Coordinate closely with Retail & Event Marketing teams to deliver impactful launch events, roadshows, and test-drive programs.

Agent & Sales Enablement

• Act as the product expert for the Benelux NSC and agent network.
• Develop and deliver sales enablement tools including product trainings, launch playbooks, comparison guides, FAQs, and objection-handling materials.
• Support agents with product-related guidance, competitive insights, and customer-facing narratives.
• Ensure consistent product knowledge and messaging across all markets and retail touchpoints.

Pricing, Competitor & Market Intelligence

• Support pricing strategy, product competitiveness analysis, and market benchmarking.
• Monitor competitor activity, product launches, and pricing movements across the Benelux markets and differentiate as such.
• Gather feedback from agents, customers, and the field to continuously refine product positioning and GTM strategy.

Cross-Functional & NSC Collaboration

• Work closely with NSC sales, marketing, retail, aftersales, and operations teams to ensure product readiness and commercial alignment.
• Serve as the key local interface between HQ product teams and the Benelux markets.
• Support localization of global materials and ensure regulatory and market-specific compliance.

What We’re Looking For

Required Skills & Experience

• Bachelor’s or Master’s degree in Business, Marketing, Engineering, or a related field.
• 4–7 years of experience in product marketing, go-to-market, or commercial roles, preferably in automotive, EV, or technology sectors. Knowledge and working experience in automotive is highly requested.
• Proven experience managing product launches in multi-market or distributor/agent-led environments.
• Strong strategic thinking combined with hands-on execution capability.
• Fluent English is required; Dutch and/or French is a strong advantage.
• Excellent stakeholder management and communication skills.
• Comfortable working in a fast-paced, evolving, and international organization.
• Willingness to travel across the Benelux region.

Preferred Qualifications

• Experience in EVs, mobility, or premium consumer technology brands.
• Familiarity with pricing strategy, homologation constraints, or vehicle lifecycle management.
• Passion for innovation, sustainability, and customer-centric product development.

What We Offer

• A pivotal role shaping XPeng’s product success in the Benelux region.
• High exposure to regional leadership and global HQ teams.
• A dynamic, entrepreneurial environment within a fast-growing EV brand.
• Competitive salary, benefits, and strong development opportunities.

Next steps:

To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.

As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Certificate of Good Conduct (VOG) or, in cases where a VOG cannot be obtained in the Netherlands, a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.

Our Commitment to Diversity and Inclusion:

At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.