E-commerce Brand Manager

At Adfix, we build and scale direct-to-consumer brands with performance at the core. We're looking for a Brand Manager who thinks like a business owner — someone who takes full accountability for revenue, not just tasks.

This is a high-ownership role sitting at the intersection of paid media, ecommerce, creative, and commercial strategy. You will work alongside specialists — but the outcomes belong to you.

What You'll Own

Revenue & growth

• Own full performance across all assigned brands
• Scale Meta and Google campaigns profitably
• Monitor and act daily on ROAS, CPA, AOV, and CVR
• Identify growth opportunities and push execution fast
  
  

Shopify & conversion optimisation

• Own the end-to-end ecommerce experience
• Improve product pages, collections, and landing pages
• Drive conversion through structure, UX, and messaging
• Work with designers and developers to ship changes
  
  

Merchandising & commercial strategy

• Decide what to push, bundle, and discount
• Build pricing strategies and promotional mechanics
• Create and execute commercial calendars — sales, drops, seasonal campaigns
• Align all offers with stock levels and demand cycles
  
  

Creative direction

• Guide concepts, messaging angles, and brand positioning
• Work with creative strategists and designers on converting ideas
• Ensure consistency across ads, website, and social from brief to live
  
  

Channel alignment

• Unify paid ads, email, website, and organic into one system
• Sync creatives, offers, and landing pages across every touchpoint
• Remove friction at every stage of the customer journey
  
  

Inventory & stock awareness

• Understand stock levels and product priorities at all times
• Support smart stock rotation through targeted campaigns
• Never scale products that cannot sustain demand
  
  

Social & content direction

• Oversee the strategic direction of Instagram and TikTok
• Align organic content with paid strategy
• Ensure consistent, on-brand execution across platforms
  
  

Requirements

WHAT WE'RE LOOKING FOR

• Strong understanding of DTC ecommerce
• Experience working with Meta Ads and Google Ads at a strategic level
• Solid Shopify and CRO knowledge
• Commercial thinking — focused on revenue, not just activity
• Ability to manage multiple brands and competing priorities
• High-ownership mindset with fast, confident decision-making
  
  

How Success Is Measured

• Growth in revenue and profitability across assigned brands
• Measurable improvement in conversion rate and AOV
• Stronger, scalable creative assets
• Better structured offers and merchandising
• Clear, well-executed commercial calendars
  
  

THIS ROLE IS NOT

• A project manager — you drive outcomes, not timelines
• A social media manager — content is a lever, not the job
• A branding-only role — everything must move the business forward
  
  

Benefits

• A high-autonomy environment where your leadership genuinely shapes client success
• A senior, low-politics team that values craftsmanship and ownership
• Remote-first culture, flexible work conditions and async-friendly communication
• Opportunities to work with fast-growing ecommerce brands
• Room to grow into senior leadership roles