Chief Marketing Officer

Location: EMEA

Reporting to: CEO

Who we are

At Orient Path, we partner with high-growth technology companies globally.

We are currently hiring a Chief Marketing Officer for one of our key clients — a global EdTech platform leveraging AI and data science to transform education and research across B2B, B2C, and B2G markets.

The company operates internationally with a strong footprint across Europe and Asia and is entering a new phase of commercial scaling.

Why this role now

The business is scaling globally and requires a shift from fragmented marketing efforts to a structured, performance-driven growth engine.

Marketing is expected to become a core revenue driver, with strong ownership of demand generation, positioning, and pipeline impact.

Role overview

We are looking for a hands-on, execution-focused CMO to build and scale a global marketing function.

This role combines:

• product marketing
• demand generation
• performance marketing

with direct impact on growth and revenue.

What success looks like

• Predictable and scalable demand generation engine
• Strong product positioning across multiple segments
• Clear alignment between marketing, product, and sales
• Measurable impact on pipeline and conversion

Key focus areas

• Own global GTM and demand generation strategy
• Build scalable performance marketing and funnel analytics
• Strengthen product positioning and messaging
• Develop channel and ecosystem partnerships
• Lead and scale a high-performing marketing team

Candidate profile

• Proven marketing leadership in SaaS / EdTech
• Strong track record in demand generation and product marketing
• Hands-on approach to performance marketing and growth
• Experience across international markets
• Commercial mindset with focus on revenue impact

What makes this role interesting

• Direct work with CEO and executive team
• High ownership and autonomy
• Real impact on global growth and market positioning
• Combination of strategy and execution

Interview process

The process includes ~9 stages, with exposure to key stakeholders across the organization, including:

• HR leadership
• Commercial and product leadership
• Board-level representatives
• CEO and Founder