Mobile Games Ads Creative Director

Role Overview

We are looking for a visionary Creative Director to lead the end-to-end production of high-performance video advertisements for our mobile game. You won’t just be making "pretty" videos; you will be architecting visual stories that drive installs, lower CPIs, and resonate with our target players.

You will sit at the intersection of Marketing, Data, and Game Design, turning player psychology into winning ad creatives.

Key Responsibilities

* Creative Strategy: Develop a roadmap for video ad themes, including cinematic trailers, gameplay edits, "fail" ads, and live-action/UGC content.

* Production Management: Lead a team of video editors to produce a high volume of assets weekly.

* Performance Analysis: Partner with the UA team to analyze hook rates, hold rates, and conversion metrics. Use data to "kill" losing concepts and iterate on winners.

* Market Intelligence: Stay ahead of mobile advertising trends (TikTok, Meta, AppLovin) and conduct competitive analysis on what other top-grossing games are doing.

* Brand Stewardship: Ensure all ad creatives feel consistent with the game’s world while pushing the boundaries of what works in a 15-second format.

The Ideal Candidate

* The Experience: 5+ years in mobile gaming or a performance marketing agency. You have a portfolio of ads that actually moved the needle on the App Store/Google Play.

* The "Hook" Mentality: You understand that the first 3 seconds of a video are the most important. You know how to design "thumb-stoppers."

* Technical Literacy: Familiarity with the Adobe Creative Suite (After Effects/Premiere) and an understanding of Unity/Unreal engine (for capturing gameplay) is a huge plus.

• * Data-Informed, Not Data-Driven: You aren't afraid of a spreadsheet, but you also know when to take a creative risk that the data hasn't seen yet.