Staff Product Designer - Growth (Engage - Incentives)

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

We are looking for a Staff Product Designer to play a crucial role in shaping the future of Kraken in the crypto space. This is a staff-level IC role, with ownership of complex, high-impact design challenges on the Growth team. The focus of this role spans first-time user experience, retention, referrals, incentives, and ongoing engagement, helping users unlock access to a wide range of Kraken products and reach long-term value.

The team is highly data-focused and collaborates with a wide range of stakeholders across Kraken to make sure we offer access to crypto to as many people as possible around the world. Join us if you feel excited about contributing to our mission by creating intuitive and aesthetically excellent user experiences. We’re obsessed with our products and care about the smallest details. We have an open and trusting team culture where we share candid and honest feedback to achieve the best results.

The opportunity

• Raise the bar for the industry by leading staff-level design work across FTUE, retention, referrals, incentives, and engagement, elevating Kraken’s brand and setting clear benchmarks for quality and impact.
• Shape and evolve Kraken’s design language at scale, strengthening visuals across products while guiding growth-focused patterns adopted across teams.
• Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, and engineers on lifecycle-critical surfaces.
• Influence senior stakeholders to uphold high standards for growth, trust, and usability across onboarding and engagement experiences.
• Own work fully as a staff-level IC, with accountability for design quality and measurable business outcomes.
• Stay ahead of user behavior and market shifts, using customer insights and performance data to refine growth and engagement strategy.
• Lead by example in design reviews, seeking feedback, giving clear direction, and raising team-wide standards through judgment and craft.
• Design high-fidelity interactive experiences, using prototyping to explore flows, motion, and transitions.
• Apply AI thoughtfully in the design process to accelerate exploration, test ideas, and improve experience quality while maintaining strong design judgment.
  
  

Skills You Should HODL

• 8+ years delivering end-to-end product design, with a portfolio showing shipped, high-impact mobile and web work.
• Staff-level product judgment. You define direction, not only solutions, and operate independently across complex problem spaces.
• Working knowledge of AI tools and workflows to accelerate exploration, iteration, and validation, paired with strong design judgment.
• Strong UX and visual design skills, with a consistent record of solving ambiguous, growth-focused problems.
• Deep experience designing first-time user experience, activation, retention, referrals, incentives, and engagement flows.
• Data-informed practice using qualitative research and quantitative signals, including experimentation and A/B testing tied to outcomes.
• Proven ability to balance user needs, business goals, and technical constraints at scale.
• Prototyping skills, including high-fidelity interaction design, motion, and state-based behavior to communicate intent and polish.
• Comfort leading high-impact initiatives while collaborating closely with designers and cross-functional partners.
• Strong communication and organizational skills, with the ability to influence senior stakeholders and align teams. Clear, confident presentation of design decisions to design and non-design audiences.
  
  

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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