Senior Lifecycle Marketing Manager (Heypolo)

We’re building HeyPolo - a privacy-first smart location-sharing app that helps families and friends stay connected, safe, and in control. HeyPolo is designed for meaningful connection without intrusive tracking: real-time updates, consent-based sharing, and intuitive safety features that put users in charge of their data and peace of mind.

If you’re excited by real user impact, privacy-centered innovation, and building something from scratch with a small, autonomous team, read ahead

If you want to:

• Take full ownership of the lifecycle marketing strategy (email, push, in-app);
• Build comprehensive lifecycle journeys from scratch, covering onboarding to winback;
• Design and implement automated flows using Iterable or similar platforms;
• Drive key metric improvements across the funnel: activation, conversion, retention, and churn;
• Conduct structured A/B tests on messaging, timing, and segmentation;
• Collaborate closely with product and data teams on events, triggers, and segmentation;
• Create high-performing lifecycle messaging with design and content teams;
• Own lifecycle reporting and feed insights into the overall growth strategy
  
  
  

And you can check off:

• Proven hands-on experience in lifecycle, CRM, or retention marketing;
• Familiarity with Iterable, Braze, Customer.io, or similar platforms;
• Proven track record of improving activation, conversion, and retention metrics;
• Strong understanding of user journeys and funnel optimization;
• Data-driven approach with experience in A/B testing and performance analysis;
• Ability to prioritize high-impact opportunities and execute quickly;
• Strong collaboration skills across product, design, and analytics teams
  
  
  

Bonus points if you:

• Have experience with subscription or SaaS products;
• Have worked on mobile app lifecycle marketing (iOS/Android);
• Are familiar with attribution tools and product analytics platforms (e.g. AppsFlyer, Mixpanel, Amplitude)
  
  
  

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 2700-4700 Eur/month for the Lithuanian market, 11900-20000 Pln/month for the Polish market. It may vary depending on your skills and experience