Data Analyst

Role:

• The primary focus is to support and execute the client’s data targeting strategy for its merchant business.
• The goal is to generate customer demand and deliver quality leads that enable APAC corporate sales teams to exceed revenue targets.

Responsibilities:

• Develop and execute lead generation campaigns to support APAC expansion plans and capture cross-border market opportunities.
• Collaborate closely with enterprise sales, inside sales, and technical specialists to ensure targeted campaigns align with business objectives.
• Manage the day-to-day rollout of campaign leads and operational activities while implementing automation and long-term operational strategies.
• Analyze and refine lead targeting based on sales feedback, ensuring continuous improvement in campaign effectiveness.
• Create and run SQL and Python scripts for daily campaign lead targeting.
• Upload leads to Salesforce and participate in weekly meetings with sales and internal teams to enhance targeting and expand the potential customer base.

Required Skills:

• 2+ years in B2B, lead generation, or marketing analytics.
• Proficiency in SQL with experience in structured and unstructured databases.
• Basic knowledge of Python, R, or similar programming languages for data analysis.
• Familiarity with technologies such as Salesforce, Teradata, BigQuery, and Notebooks.