Product Marketing Manager, Software

What if you could own the go-to-market strategy for a fast-growing software portfolio — and have a direct, measurable impact on how a global medtech leader expands into new markets?

We are looking for a Product Marketing Manager, Software who combines technical understanding with strategic commercial thinking to support the market success of iCare’s growing software portfolio, including the iCare Altius platform for data management and a range of advanced digital and AI-enabled applications.

In this role, you will work at the intersection of product development and commercial teams, translating complex software capabilities into clear value propositions, scalable pricing models, and effective go-to-market strategies. You will help position iCare’s software solutions in the market, support commercial teams with compelling messaging and materials, and contribute to the evolution of iCare’s digital business by shaping how software capabilities are packaged, communicated, and delivered to customers.

Basic information

• Office location: Vantaa, Finland
• Work model: Hybrid (2-3 days/week in office)
• Travel: Up to 50% globally (conferences, customer visits, distributor and KOL meetings)
• Contract: Fixed-term 12 months (maternity leave cover), with realistic possibility of continuation
• Preferred start: As soon as possible
• Reports to: Head of Product Marketing

Key activities & responsibilities

This is a highly strategic, market-facing role — your work alternates between leading go-to-market launches across teams and shaping the strategy behind them: market research, value proposition, pricing logic, and pre-launch preparation. Roughly half your time is spent directly with external stakeholders.

• Define target markets, priorities, and strategic vision for the software portfolio
• Own the clinical and economic value proposition and pricing logic, including SaaS/recurring revenue models
• Evaluate and optimise the sales channel set-up for software
• Define go-to-market strategy and launch sequencing
• Conduct customer interviews and surveys; monitor market dynamics and propose corrective actions
• Bridge between product development and commercial teams

What are we looking for?

You are a great match if you have:

• Academic degree in Biomedical Engineering, Informatics, Computer Science, Electrical or Management Engineering
• Experience managing SaaS products
• Medical device / regulated environment experience
• Strong analytical thinking; able to translate analysis into actionable business decisions
• Experience in complex, cross-functional, international organisations
• Business-oriented mindset
• Fluent English required
• Willingness to travel up to 50% globally
• Strong interpersonal and influencing skills

Considered an advantage

• Product launch experience in medtech or software
• Experience with AI applications in medical or imaging context
• Knowledge of sales channel transitions from capital equipment to SaaS revenue model
• Background in ophthalmology or medical imaging / diagnostic devices
• International organisation experience

Why iCare?

This is an exceptional opportunity to step into a genuinely strategic product marketing role at a global medtech leader. You will own market-facing decisions for a high-growth software portfolio — from pricing and positioning to go-to-market strategy and channel design — in a company where the results of your work translate directly to global patient outcomes.

There is significant strategic work to be built from the ground up. You will bring structure and vision to a team that excels in short-term delivery, and you will have a direct line to senior leadership. The role offers a position in a stable, financially solid company with a strong track record of growth.

Employee benefits:

• Short-term incentive bonus based on personal and company objectives, pro-rated from start of employment
• Voluntary Lähitapiola Bonus Fund
• Occupational health care provided by Mehiläinen, including health insurance covering leisure time and hobbies; company travel insurance also covers family
• Life insurance
• Mobile phone of your choice (up to €1,000)
• Lunch benefit
• Support for personal exercise and cultural activities (up to €400/year)
• Optional car benefit
• Auntie mental health support service

Have we got your interest?

We would love to hear from you! Please submit your application via the link as soon as possible or latest by April 29th, 2026. We will be looking to start the interviews already during the application period.

This is a position where you will be employed by iCare. The recruitment process is carried out in cooperation with Avila. For more information on the position, please contact Veronika Helenius, [email protected].

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iCare is a global leader in ophthalmic diagnostics and part of Revenio Group, an international health technology company headquartered in Vantaa, Finland. iCare develops and commercialises diagnostic solutions with a strong focus on early glaucoma detection — one of the most critical areas in preventing vision loss worldwide. Its range of tonometers are global market leaders in intraocular pressure measurement, trusted by clinicians in over 90 countries.