Customer Activation Manager - Lifeplan

Who are Lifeplan?

Want to make a real difference to people’s future? At Lifeplan, Sweden’s largest digital pension advisor, we help individuals make smarter decisions about one of their most important investments - their pension. Through a unique combination of advanced technology, research-driven analysis and fully independent advice, we provide tailored pension advice based on each individual’s life situation and goals. Our ambition is simple: to make it easy to do the right thing, and help people maximise the value of their pension savings over time.

Lifeplan is a sister company to Benifex, a global SaaS company within employee benefits and total rewards. We share offices and work closely together, giving you the opportunity to be part of a smaller, specialist company while also benefiting from the expertise, network and development opportunities of an international tech organisation.

Why should you apply? 🌟

• Play a key role in shaping how employees in Sweden experience and engage with Lifeplan, directly influencing activation, usage and perceived value of a growing digital service.
• Take on a highly hands-on role with real ownership, autonomy and the opportunity to build and refine activation journeys end to end.
• Work in a fast-moving, cross-functional environment where your ideas, insights and execution genuinely make an impact.
• Join a team that values data-driven decision-making, creativity and pragmatic problem-solving in equal measure.
• Help people make smarter decisions about their pension - fully independent.
  
  

Great Benefits

⚖️ Guaranteed work-life balance with a hybrid working model.

🧠 ITP1 pension.

❤️ Lifeplan.

💸 Access to the Benifex benefits portal.

🤸 Generous wellness allowance.

✈️ 30 vacation days / year.

💰 Referral bonuses.

🌟 Enhanced parental pay.

🙂 Volunteer Days – two paid days annually to give back to the community.

Role Overview 🚀

As a Customer Activation Manager within Lifeplan, you will own and develop how the Lifeplan service communicates with and activates end users – employees of our customer companies. Your mission is to increase activation, engagement and long-term usage through relevant, measurable and engaging communication across the entire user journey. This role is highly operational and hands-on, with a strong focus on behavioural change, from first exposure to recurring use. You will work closely with commercial, product, customer success and marketing teams in a cross-functional and fast-paced environment.

Responsibilities 🤘

• Own and continuously develop all end-user communication for the Lifeplan service across channels.
• Plan, produce and execute communication and activation initiatives.
• Own and optimise the end-user journey from an activation and communication perspective.
• Work hands-on with key channels, including the benefits portal, email communication, Lifeplan.se, webinars and information campaigns.
• Create engaging communication assets, including copy and simpler visual materials, or brief and quality-assure work produced by others.
• Generate insights from user data and translate them into concrete improvements and actions.
• Monitor, analyse and optimise performance using tools such as Google Analytics and Hotjar.
• Support Account Managers and Customer Success in client dialogues related to employee activation..
• Test, evaluate and help establish new activation and communication channels.
  
  

What are we looking for? 🔎

• Around 2–5+ years of experience working with activation, user journeys and conversion within B2C, e-commerce, product marketing or digital marketing.
• Hands-on experience with funnels, user behaviour analysis and performance follow-up.
• Proven ability to create content independently, including copy and basic visual materials.
• High digital proficiency and the ability to quickly learn new tools, systems and platforms.
• A hands-on, proactive approach with a strong sense of ownership from idea to delivery.
• Creative judgement combined with resilience and the ability to navigate ambiguity in a fast-changing environment.
• Fluency in Swedish and English.
  
  

Bonus Points For

• Knowledge of UX/UI principles or web analytics.
• Experience with WordPress and/or Elementor.
• Basic skills in design tools such as Photoshop, Illustrator or similar.
• Experience working with financial products or services.
  
  

Our interview process

✌ We understand the need to have a fast and efficient process, the below will all be completed in the shortest time possible.

📞 Initial call with the Talent team.

⏳ Interview with a peer.

🤩 Final interview with the hiring manager.

⏳References.

We want to make the application process as simple and fair as possible. That’s why we don’t ask for a cover letter for this role. Instead, you’ll find a few short questions in the application form. Your answers will help us understand your experience and skills in a more direct and relevant way.

Please let us know if you need any reasonable adjustments for interviews by replying to the email you will receive after you apply.