Senior Manager- Demand And Product Marketing

We have an urgent requirement for Senior Manager- Demand And Product Marketing is required for one of our client in Oman

Senior Manager, Demand & Product Marketing leads marketing strategy to generate demand, strengthen product positioning, and enable sales effectiveness. --Must

Strong ICT sector experience (cloud, data centre, cyber, managed services).--MustProven track record in demand generation, GTM strategy, and sales enablement.--MustExperience with CRM and marketing automation (e.g., HubSpot, Salesforce).--Must

Senior Manager, Demand & Product Marketing leads marketing strategy to generate demand, strengthen product positioning, and enable sales effectiveness. This role owns the go-to-market (GTM) planning across all business lines (data centre, cloud, cybersecurity, system integration, managed services). The Senior Manager ensures alignment between marketing, product, and sales teams, while delivering high-impact campaigns and measurable pipeline contribution.

RESPONSIBILITIESStrategic Marketing & Planning

Define annual demand generation & product marketing strategy aligned with sales & revenue target
Build marketing roadmaps for product/service launches, including messaging, positioning, and competitive benchmarking.
Translate business priorities into integrated campaign calendars and measurable KPIs.
Allocate and manage marketing budgets, ensuring cost-effectiveness and measurable returnsLead Generation
Define and execute a comprehensive lead generation strategy covering inbound and outbound programs.
Own the sales funnel, ensuring smooth lead handoff and follow-up with Sales.
Implement lead scoring models to qualify leads based on engagement and buying signals.
Drive inbound lead generation through SEO/SEM, content syndication, digital ads, and thought leadership.
Oversee outbound prospecting campaigns (email sequences, LinkedIn outreach, targeted account engagement).
Launch and manage account-based marketing (ABM) programs for enterprise clients and public sector accounts.
Collaborate with sales to run joint prospecting cadences and pipeline acceleration campaigns.
Track cost per lead (CPL), lead quality, and conversion rates, continuously optimising performance.Demand Generation & Campaign Management
Design and execute multi-channel campaigns (digital, events, partner co-marketing) to drivequalified leads, in coordination with client's branding and communications team.
Develop lead scoring models and nurture programs to improve conversion rates.
Collaborate with sales leadership to align demand programs with pipeline & sales targets.
Ensure consistent measurement of campaign impact across awareness, engagement, & revenuemetrics.Product Marketing & GTM Enablement
Own product positioning, differentiation, and value proposition across all organisation solutions.
Lead GTM planning for new services, ensuring readiness of content, pricing guides, sales collateral,and FAQs.
Ensure sales enablement content (solution briefs, datasheets, case studies, battle cards, FAQs) isup-to-date and relevant.
Conduct ongoing competitor/market intelligence and feed insights into pricing, solution design, andsales plays.Team Leadership & Development
Supervise and mentor Senior and Junior Specialists, allocating responsibilities & setting clear KPIs.
Develop team capabilities in campaign execution, analytics, and ICT product knowledge.
Build a high-performing marketing function, with clear processes for campaign execution andreporting.Stakeholder Engagement & Governance
Act as marketing’s primary interface with Sales, Product, and Delivery functions.
Support executive leadership with board-level reporting on marketing performance and ROI.
Ensure compliance with governance processes and public sector marketing norms in Oman.
Report campaign ROI, lead pipeline contribution, and market intelligence to CSMO and senior leadership.
Maintain audit-ready marketing records, dashboards, and campaign data.
Adhere to governance frameworks, marketing policies, and public-sector compliance requirements in Oman.
Ensure adherence to approved branding guidelines and marketing DOA ROLE SPECIFICATIONSQualification
Bachelor’s degree in marketing, Business, or IT/Engineering; MBA preferred Certification
CRM admin/user certifications (e.g., Salesforce/HubSpot/Zendesk) – advantage.
Excel/Power BI certifications – advantageExperience
12+ years in B2B marketing, with at least 3 years in a leadership role.
Strong ICT sector experience (cloud, data centre, cyber, managed services).
Proven track record in demand generation, GTM strategy, and sales enablement.
Experience with CRM and marketing automation (e.g., HubSpot, Salesforce).Skills
Strong leadership, planning, and stakeholder management skills.
Excellent writing, messaging, and presentation ability.
Advanced knowledge of CRM/automation tools (Salesforce, HubSpot, Marketo).
Deep understanding of ICT product lifecycles, GTM models, and competitive positioning. Skills: strategy,product marketing,demand

Senior Manager- Demand And Product Marketing

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