Google Analytics Specialist

Join the Innovation at PrimeBase!

ABOUT US

Welcome to PrimeBase, where innovation meets technology to transform ideas into reality!

We are a forward-thinking software development company dedicated to crafting cutting-edge solutions that revolutionize industries and streamline operations.

At PrimeBase, we believe in the power of innovation to drive progress. Our team of skilled engineers, designers, and visionaries is passionate about creating user-centric software that empowers businesses to thrive in the digital age.

We are looking for a Google Analytics Consultant who will play an end-to-end role in our growing marketing, CRM, and data analytics processes, including Google Analytics (GA4) needs analysis, setup, and data analysis.

This role requires a performance-driven mindset, strong technical capabilities, and the ability to make data-informed decisions.

You will be in a strategic position where you will analyze user behavior, optimize conversion processes, support Marketing & CRM campaigns with data insights, and ensure strong coordination between the Software, Marketing, and CRM teams.

Candidates with experience in high-traffic environments, who understand acquisition–retention–reactivation funnels end-to-end and evaluate performance based on business impact (not just dashboard metrics), will be prioritized.

Qualifications

• Minimum 3 years of experience in Performance Marketing, Digital/Web Analytics, or related fields
• Advanced proficiency in Google Analytics 4 (GA4)
• Experience in taking full ownership of Google Analytics (GA4) processes, including defining requirements and setup frameworks, executing implementations, and managing integrations and conversion tracking end-to-end.
• Strong understanding of acquisition, retention, reactivation, and conversion-focused performance management
• Hands-on experience in funnel analysis, user behavior analysis, and conversion optimization
• Working knowledge of SQL (preferably MySQL), including data extraction, segmentation, and basic analysis from cloud databases
• Advanced proficiency in Excel / Google Sheets
• Experience with reporting tools such as Tableau and Looker Studio
• Strong analytical thinking with the ability to interpret data and generate actionable insights
• Strong communication skills and ability to collaborate cross-functionally with relevant teams
• Experience with Google Tag Manager (GTM) and debugging tracking setups
• Experience working with cloud databases (AWS, Google BigQuery, etc.)

Responsibilities

• Analyze traffic, user behavior, and conversion performance via Google Analytics
• Own end-to-end Google Analytics (GA4) processes—from needs analysis and setup framework definition to implementation, integrations, and conversion tracking.
• Work closely with the CRM team to track segment-based campaign performance and support retention and reactivation efforts with data insights
• Collaborate with the Software team to manage event tracking, attribution setup, conversion tracking, and data validation processes
• Conduct funnel analysis to identify drop-off points and develop optimization strategies
• Support A/B testing processes, analyze results, and propose actionable improvements
• Prepare weekly and monthly performance reports and present insights to stakeholders
• Ensure data accuracy and maintain high-quality standards in reporting processes