Martech Developer – AI & Personalization Specialist

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

Are you a technical pioneer who loves pushing the boundaries of customer journeys?

At Strawberry, we don’t just follow trends; we aim to set them. We are looking for a Martech Developer who views Braze not just as a tool, but as a canvas for innovation. This is a unique opportunity for someone who combines deep technical expertise with a passion for AI-driven experimentation and hyper-personalization.

As our Martech Developer, you will be the bridge between high-level strategy and technical execution. You’ll sit within the Omnichannel team, working shoulder-to-shoulder with our Product teams, Tech departments, and Martech Platform Owner.

We aren't looking for someone to just "manage" campaigns—we want a driver. Someone who proactively tests new features, challenges the status quo, and inspires the team to think bigger.

• Advanced Braze Development: Lead the setup of complex functionality across email, app and web.

• AI Experimentation: Actively use and implement AI tools (like Gemini and internal models) to automate content, optimize send times, and scale personalized experiences.

• Advanced Segmentation: Utilize data to build sophisticated segments that ensure the right message reaches the right guest at the perfect moment.

• Platform Innovation: Stay ahead of the curve by testing and implementing new functionality in Braze and mParticle. You will be our "first mover" on new releases.

• Cross-Functional Collaboration: Partner with our tech environments to ensure seamless data flow between Snowflake, mParticle, and our communication channels.

• Push the Team: Act as a catalyst for growth by suggesting new ideas, running A/B tests, and proving the value of new marketing technologies.

You thrive at the intersection of code and customer experience. You are detail-oriented but never lose sight of the "big picture" or the guest's needs.

We are looking for:

• Braze Expertise: You have a proven track record with Braze (Liquid scripting, Connected Content, and Canvas building).

• AI Enthusiast: You already use AI as a tool for efficiency and are eager to apply it to personalization and reporting.You will help us turn raw data into real-time magic.

• Technical Mindset: Proficiency in (or a strong desire to master) tools like mParticle, Dynamic Yield, and Snowflake.

• The "Tester" Mentality: You aren't afraid to fail fast, learn, and iterate. You take initiative and enjoy the "build" phase of a project.

• Collaborator: You communicate effectively across departments, translating technical possibilities into marketing wins.

You’ll join one of the most exciting brands in the Nordics. We offer a fast-paced environment where your ideas actually get implemented. If you have the drive to push our tech stack forward, we have the platform to let you do it.

Did we mention…?

• We’re a social and friendly team, and you’ll have energetic and caring people all around you, and many opportunities to socialize throughout the year.

• We dream big and aim high - we have big ambitions and are not afraid of taking a bit of risk.

• We have great employee benefits - amazing discounts at our hotels and restaurants, and from external partners. 

• As a SuperColleague, you get 4 free hotel stays per year.

• Offices in Stockholm or Oslo, with lunch at a friendly price. 

If you are ready to take on this exciting challenge and contribute to our innovative marketing initiatives, we encourage you to apply!

Candidates will be considered on a rolling basis
Start date: August 2026 

Questions regarding the position can be directed to the Head of Omnichannel (no applications via email): [email protected]