Digital Marketing Specialist

iyzico

iyzico was founded in 2013 to provide online payment services and artificial intelligence-based payment technologies to businesses of various sizes in the world of e-commerce. By making the complex payment processes simple through its easy and secure platform, iyzico had achieved significant successes through supporting thousands of businesses in digitalization and was acquired by the global payment systems giant PayU in 2019. With such a robust structure, iyzico is operating on the principle of democratizing financial services and making them accessible for everyone alongside the services it provides to businesses.

Through iyzico Buyer Protection, consumers’ concerns regarding shopping online are resolved and better experiences are enabled. Control is handed back to the consumers by 24/7 live support through the iyzico mobile app and convenience in cancellation/returns processes. To this date, more than 2 million consumers shopped online under the security provided by iyzico Buyer Protection and this number is increasing daily. Via pay with iyzico, which is a blended payment solution, millions of consumers who do not use banking can safely shop online under the belt of iyzico Buyer Protection.

iyzico continues to simplify online shopping for both consumers and sellers by the simple, accessible, and innovative technologies it developed.

Responsibilities:

• Designing and executing data-driven digital marketing strategies that align with company objectives,
• Configuring campaigns using the CRM tool, conducting email testing, and ensuring seamless project tracking,
• Monitoring, analyzing, and reporting on customer segments, KPIs, and campaign performance
• Developing segmentation strategies to enhance customer engagement and retention through targeted campaigns,
• Designing customer journeys based on transactional and behavioral data, closely monitoring performance to enhance upselling, cross-selling, retention, and churn management outcomes,
• Collaborating with cross-functional teams including data, product, and other marketing teams to ensure cohesive branding,
• Staying updated with the latest trends and technologies in digital marketing to ensure competitive advantage.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field,
• At least 3 years of experience in digital marketing or a similar role,
• Proficiency in digital tools like Google Ads, Meta Business Suite, Google Analytics, Firebase, and Adjust
• Ability to interpret marketing data, analyze campaign performance, and derive actionable insights,
• Ability to collaborate effectively with cross-functional teams,
• Strong organizational and time-management skills to manage multiple campaigns simultaneously,
• Proven ability to meet deadlines in a fast-paced environment,
• A growth mindset and a willingness to learn new tools and strategies,
• Excellent written and verbal communication skills.

What We Offer:

• A culture of continuous development: conferences, in-house events to stay up-to-date on current trends and technology. (Everyone’s encouraged to get on the stage and share expertise with teammates and the community)
• Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.)
• Freedom under responsibility is our common mindset. That’s how we designed our flexible working model called iyzico Homequarters. Our headquarter is in Altunizade.
• An iyzicoMate is assigned to help you with anything you may need on your onboarding
• A detailed orientation program designed for you to fully grasp the iyzico culture
• Meal & Internet Allowance
• Transportation Allowance
• A gift voucher to meet tech needs and ergonomic workspace at home
• Macbook (and monitor if needed)
• Employee support program: free psychological counseling, legal advice, financial advice etc.
• Private health insurance
• 1 day birthday leave