Senior Marketing Specialist

About Us: Promotion department is responsible for supporting the sales of power electronics equipment for oil&gas and industrial markets all over the world. Customers are typically oil-service companies, OEMs, EPCs, and dealers in industrial markets. The equipment we develop, manufacture, and service are primarily low- and medium-voltage drives, downhole sensors, and linear ESP.

We are looking for a Marketing specialist to join our team in Poland. The role focuses on B2B marketing for international oil & gas and industrial markets, working closely with sales and engineering teams.

Your Responsibilities:

• Develop and execute a content strategy by products, markets, and industries, defining key value propositions, differentiators, and use cases, and adapting content to all funnel stages (awareness, consideration, decision).
• Maintain and develop the website as a sales tool by managing content updates, ensuring structural logic, terminology consistency, brand compliance, and improving customer journey, landing pages, CTAs, and lead capture with UX/UI contractors.
• Develop and continuously refine a data-driven promotion strategy for the oil & gas industry by regions and key products, aligned with overall marketing and sales strategies, including channels, budgets, and KPIs.
• Build and optimize lead generation across advertising, website, content, exhibitions, and email, ensuring lead quality, contextual handover to sales, and channel performance analysis.
• Execute SEO strategy including basic technical and content optimization, semantic core development for products and industries, and tracking positions, traffic, and leads.
• Manage corporate LinkedIn and YouTube accounts, planning expert, product, and exhibition content to build the company’s image as a technological expert and top-tier equipment manufacturer.
• Manage and segment the contact database, run product, news, and exhibition email campaigns, and support leads throughout long sales cycles by analyzing open and conversion rates.
• Conduct initial communication with potential customers via email, LinkedIn, and exhibitions, deliver company and product presentations, qualify inquiries, and transfer them to sales.
• Execute and optimize cold outreach activities including calls, emails, and LinkedIn messaging, with ongoing script refinement.
• Identify relevant international exhibitions, justify participation with clear goals and KPIs, coordinate contractors, logistics, and materials, work on-site when required, and perform post-event analysis.
• Select and manage external contractors (design, 3D/motion, SEO, advertising), prepare clear briefs, control deadlines and quality, and optimize costs.

Our Requirements:

• 5+ years of experience in B2B marketing (oil & gas / industrial preferred)
• Proven experience in lead generation and funnel management
• Strong skills in content structuring and technical text editing
• Experience working with sales and engineering teams
• Tools: Google Ads, Google Analytics, Google Trends, LinkedIn Campaign Manager, CMS (Strapi – plus), MS Office, Google Docs, AI tools, Figma / Canva (basic), Adobe tools (basic – plus)
• Languages: English — C1 (required)
• Soft skills: Business mindset, autonomy, structure, prioritization, data-driven decisions, attention to detail, stress resistance

Professional and Career Growth:

This position offers the opportunity to work with a wide range of industrial products and technologies used across multiple global markets. You will gain deep expertise in industrial B2B communication, technical visualization, and brand consistency at scale, while working closely with engineering and commercial teams.

Working Conditions:

Location: Poland.

Employment format after probation: hybrid (3 days office / 2 days remote).

Probation period: 100% on-site at the factory.

Full-time position.

Disclaimer: The above statements describe the general nature and level of work for this position and are not intended to be an exhaustive list of all responsibilities, duties, or skills required.