Analyst - B2B Sales and Customer Analytics

Insurance is all about life. And these days more than ever, it’s all about data. At If, we are developing technical solutions that have the power to turn misfortunes into possibilities and dreams into reality. We are now looking for an analyst with a passion for data to help us accelerate our pace within analytics.

About The Role

You will work in a team where analytics is a core part of product and business decision-making. Today, the team’s analytical focus areas include sales, web analytics, and the end-to-end customer journey. Your role is to help others understand how customers move through digital and sales journeys, from first interaction to long-term relationship, and to turn that understanding into measurable improvements. Many of the questions you’ll work with don’t yet have clear answers: Where do customers drop off? Which initiatives actually affect conversion or retention? What signals should guide prioritization? You’ll help define the metrics, models, and narratives needed to answer these questions.

Responsibilities of the role include:

• Analyze customer and funnel behavior across digital and sales touchpoints to identify opportunities to improve conversion, engagement, and retention.
• Work together with colleagues from various domains to frame hypotheses, evaluate initiatives, and quantify outcomes.
• Design, develop and maintain Power BI reports and dashboards to follow up and optimize performance.
• Deep-dive and ad-hoc analyses to understand drivers of business performance and customer satisfaction and translate findings into clear recommendations.
• Provide actionable, product-oriented insights that influence prioritization and solution design.
• Support colleagues in their understanding of data and analytics, including evaluation of business results and communication with business stakeholders.
  
  
  

We offer

In the same way that we place high demands on you as an employee, we also expect you to place high demands on us as an employer. Here are some of the benefits of working at If:

• An including work environment where everyone is welcome
• Career and development opportunities in the biggest insurance company in the Nordics
• Social activities, as well as highly skilled professional environment
• Possibility of hybrid workplace
• Health promoting workplace with e.g., wellness allowance and various sports activities
• Great insurance benefits
  
  
  

About The Team

We strive to be an organization where you as an analyst can develop and be challenged, both personally and within analytics. Even though the work is often autonomous, you won’t be left alone. We are team players with a strong drive and ambition to always deliver the best results - and we take pride in having fun along the way. Together we are a large Nordic community of technology and data professionals, with over 200 colleagues supporting and pushing each other forward. To learn more how we work and think around technology, data, and analytics, please visit our Tech blog: If Technology – Medium

Who are you?

We think that you have an interest in business and customer experience, but what gets you up in the morning is hands-on analysis and building great BI reporting solutions. You want to work cross-functionally to improve customer journeys and to help us understand new and existing customers even better. You have previously worked with sales and/or digital analytics and are comfortable turning large amounts of data into actionable insights and clear reporting.

We believe in hiring talented candidates and giving them room to grow. You don’t need to meet every requirement to apply. If you recognize yourself in several of the points below and are curious to learn the rest, we encourage you to apply.

You also have:

• You have experience from a similar analyst / BI role.
• You are comfortable working with incomplete data and ambiguous questions, and you will have the support to clarify and structure them over time.
• You’re curious about how customer behavior changes across the journey, not just how metrics move.
• You are strong in SQL/Databricks and have worked with data sets to create reliable analysis and reporting foundations.
• You have solid Power BI experience, and you enjoy building clear, business-friendly reporting solutions.
• You can work closely with technical and non-technical stakeholders to define KPIs, interpret results, and drive actions from insights.
• You have a relevant university degree.
• You are fluent in English, and at least one Nordic language.
  
  
  

Additional Information And Recruitment Process

Application deadline: Screening and interviewing are conducted on a rolling basis, however the application deadline is May 24th, 2026 .
To apply for the position: Please apply through our recruitment system and attach your CV and answer the questions on the application form.
Work location: Turku, Espoo, Stockholm, Oslo, or Copenhagen.

Employment type: Permanent and full-time.
Travelling: Requires some occasional traveling in the Nordics.
Start: As soon as possible/by agreement.

For more information, please contact Jani Lindén ([email protected]), Chapter Lead, Analytics Chapter, Business Area Commercial.

Requirement for working in this position is passing the fitness and propriety (fit and proper) assessment. This requirement is based on Chapter 6, Section 9 of the Insurance Companies Act.

We look forward to your application!