Product Marketing Manager (f/m/d)

Bei ABB unterstützen wir Industrien dabei, effizienter und sauberer zu arbeiten – und jede einzelne Person trägt hier dazu bei. Wir bieten allen Mitarbeitenden die Möglichkeit, Verantwortung zu übernehmen und die eigene Entwicklung aktiv voranzutreiben. Gemeinsam entstehen Lösungen, auf die alle stolz sein können. Wir suchen engagierte Talente, um gemeinsam die Welt voranzutreiben.

Diese Position Berichtet An

Head of Global Marketing

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Your Role & Responsibilities

In this role, you will help shape the strategic positioning and launch of innovative products in close partnership with Product Management, Sales and Marketing teams across the organization. You will have the opportunity to create impact, bring new ideas to life and help build a modern, continuous product marketing approach with high visibility inside and outside the company.

In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.

The work model for the role is: onsite with maximum 10 home office days a month

• Manage and coordinate product launches and go-to-market activities throughout the full product lifecycle in close collaboration with Product Management, Sales and cross-functional stakeholders.
• Run ongoing product marketing initiatives, campaigns and messaging activities to ensure clear and compelling communication of customer value propositions.
• Develop launch plans, annual marketing calendars and prioritization strategies aligned with business goals and market opportunities.
• Act as a collaborative bridge between R&D, Sales and Marketing, ensuring transparent communication, stakeholder alignment and effective project execution.
  
  

Our team dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

What It Takes To Run What Runs The World

• 5+ years of experience in product marketing, B2B marketing or a related strategic marketing role within an industrial or technology-driven environment.
• Effective project management skills with the ability to coordinate multiple initiatives and priorities simultaneously.
• Clear communication and storytelling capabilities, including the ability to translate complex technical topics into customer-oriented messaging.
• Experience developing product positioning, value propositions and sales enablement materials such as presentations, brochures and launch assets.
• Collaborative mindset combined with confidence, initiative and the ability to question ideas constructively when needed.
• Effective analytical thinking and the ability to identify market needs, trends and strategic opportunities.
• Fluency in English and German is required
  
  

We offer a full range of benefits to help you thrive at work and beyond:

• Work-Life Balance – Flexible working models, including flextime and hybrid options, to support your personal and professional life.
• Health & Well-being – Access to various health measures, a Global Employee Assistance Program, and a gender-neutral parental leave policy.
• Financial Perks – Participation in the Global Employee Shareholder Acquisition Program (ESAP) and meal allowances.
• Career Growth – Extensive training opportunities and structured development programs to help you advance.
• Inclusive Culture – An international work environment that encourages collaboration and innovation.
  
  

The minimum compensation, in accordance with the electrical and electronics industry collective agreement, is 4 341.85 EUR monthly for a full-time position as of May 2025. But we would be pleased to speak in person about your compensation package in relation to your qualifications and experience!

More about us: Machine Automation, ABB

ABB’s Machine Automation division delivers automation solutions and services for machine and factory applications across industries such as consumer-packaged goods, printing, life sciences, plastics, energy and maritime. With its B&R’s product portfolio, the division delivers integrated control and software, motion control, mechatronics, and machine automation technologies designed to simplify processes and optimize factory operations.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.

Run What Runs The World.

#ABBcareers #RunwithABB #Runwhatrunstheworld

Die Zukunft wird sauberer und intelligenter durch vielfältige Talente – neugierige, mutige und kreative. Wir schätzen Menschen mit unterschiedlichem persönlichem Hintergrund und Erfahrungen.

Bereit, gemeinsam etwas zu bewegen?

Jetzt direkt bewerben oder weitere Informationen zu ABB und unseren Lösungen weltweit entdecken unter: https://www.abb.com

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