Principal Data Analyst, Paid media

Job Description

The Opportunity

Join the Business Analytics team at Workhuman, where we sit at the core of the organization, driving strategy and decision-making through data. We are bringing paid media execution & analytics in-house and seeking a Principal Data Analyst to fully own the in-housing of all analytics and ad operations for our Paid Media strategy across search, social, display, and video.

This role will own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM and blends deep analytical expertise with hands-on ad operations, ensuring our media data foundation is accurate, privacy-compliant, and actionable.

The ideal candidate is intellectually curious, data-driven, technical, and business oriented. They will own the full cycle of paid media measurement—tagging, tracking, integrations, production-grade data models & dashboards, insight generation—while working side-by-side with media buyers to optimize performance and ROI. Their work will connect platform execution to business impact, improve signal quality, and enable smarter targeting, budgeting, and creative decisions across the organization.

This role is hybrid onsite 3 days per week in our Dublin HQ

What We Can Offer You

• The opportunity to fully own in-housing paid media analytics, foundationally resetting the way Workhuman measures ROI on our digital advertising spend.
• Direct control over a ground-up build for our paid media analytics engine. Full ownership over maintaining, expanding, and improving our end-to-end infrastructure of data models and dashboards.
• End-to-end ownership over ad operations & governance to maximize data quality without reliance on other teams – GTM implementation, UTM governance, KPI definitions.
• The opportunity to join paid media data with the rest of the Workhuman datasets for comprehensive marketing performance insights.
• Access to cutting-edge tools and technologies, including cloud data warehouses and visualization platforms.
• Access to granular paid media data to develop multi-touch attribution models, execute incrementality testing, and conduct ad-hoc strategic analysis.
  
  

The Skills You Will Bring

• Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools.
• Demonstrated history of building production-grade data models. Experience with dbt is a plus
• Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations.
• Strong communication & project management skills and a highly collaborative approach to problem-solving.
• Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations.
• Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies.
• Preferred: Experience with CM360, DV360, SA360 or other bid-management tools; familiarity with Python or similar scripting for data automation; exposure to MMM concepts and privacy-focused measurement solutions; relevant certifications such as Google Ads Search, GA4, LinkedIn Marketing Solutions, or Meta Marketing Science Professional.
  
  

Achievements

• Proven success overseeing the operations and analytics of large scale B2B campaigns
• Demonstrated success integrating data across ad platforms, web analytics tools (Heap or GA4), marketing automation (Marketo), and CRM (Salesforce) into a central data warehouse and analytics infrastructure.
• Have successfully collaborated with media buyers by translating analytical findings into clear optimization recommendations with measurable positive impact.
• Developed and executed a measurement and analysis roadmap, leading to measurable improvements in business performance
  
  

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at [email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals.

The Company

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, innovative with a growth mindset

We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large-sized workplace category. We were also recognised as the Best Workplace for Women and the Best Workplace in Technology in 2020, 2021, and 2022.
• In 2021 we were named as #2 Best Workplace in Europe in the medium-sized workplace category.
• We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as the Best Place to Work in Boston, U.S. Best Large Places to Work, and U.S. Best Places to Work.
• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
• Our core values are Respect, Determination, Innovation, and Imagination.
  
  

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based solely on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.