Growth Product Manager

Company Description & Culture Code

https://optima.ai/talent

The Idea

Product-led growth has been cracked in India for mass consumers (Zerodha) and for enterprise B2B (Razorpay). It has not been cracked for HNI India, especially at large ticket sizes, because the trust thresholds and decision cycles behave like neither. That's the playbook this role invents.

Role Description

We are recruiting a Growth PM to own acquisition and activation end-to-end (product-minded enough to design the motion + technical enough to build it themselves):

• Own acquisition and activation as products: the funnel, the activation experience, and the creative engine all need spec'ing, shipping, and iterating with real discipline
• Disrupt the traditional motion: replace distributor networks, RM rolodexes, and family connections with novel paid, owned, and earned approaches - efficient outcomes against the growth budget
• Think in data, not channels: take a raw dataset (MCA records, property registrations, ITR aggregates) → run combinations others don't → surface dense network clusters and angles the category writes off (e.g., geo-concentration mapping → surgical physical advertising)
• Build what doesn't exist yet: ship agentic workflows and internal tools as growth infrastructure- keep pace with whatever new platforms and models ship next cycle
• Work alongside a creative director on output cadence - your scope is the motion, theirs is the surface

Who This Is For

• You have 4+ years shipping growth end-to-end at premium-audience consumer or fintech companies
• You've shipped at least one activation surface or acquisition mechanic that compounded - and you can walk through it in specifics: hypothesis, mechanic, instrumentation, outcome, what broke
• You've already noticed that PLG hasn't been cracked for high-consideration premium audiences in India, and you want to be the person who cracks it
• Or something untraditional that trumps all of the above

What This Isn't

• Not a CMO or VP Marketing: no team to manage on day one; the work is building, not directing
• Not a brand or content lead: both are surfaces, not the center
• Not a performance marketer: single-channel expertise won't scale this
• Not a siloed growth PM inside a product team: scope is the entire motion, not one funnel section
• Not a traditional finance or wealth industry marketer: the conventions you'd bring are the wrong ones

Compensation Highlights

• Top-of-market compensation (₹50L - ₹1Cr PA)
• ESOPs
• Health insurance

Contact

Share an experiment you ran (full loop from identifying the angle to delivering outcomes) directly with us at [email protected].