Brand Designer

I’m helping The Coast LLC find a top candidate to join their team full-time for the role of Brand Designer.

You'll build global brand systems, shaping the visual identity of groundbreaking AI products launching in 2026.

Compensation:

Hidden

Location:

Remote (specific countries)

Mission of The Coast LLC:

"To transform ideas into powerful brands by delivering strategic design and creative solutions that help businesses grow and stand out."

What makes you a strong candidate:

• You are proficient in Generative artificial intelligence (Generative AI), Figma, Adobe Creative Cloud.
• You have the potential to develop in Webflow, Framer, Blender, B2B SaaS.
• English - Fully fluent

Responsibilities and more:

Senior Brand Designer:

- Brand systems.

- Motion.

- Digital craft.

- Reporting to the CEO.

Employment Type:

- Full-time long-term contractor.

- Remote (Africa or Asia).

- Apply by May 25, 2026.

Role Overview:

- We need a designer who builds brand systems that move businesses forward and ships them at the level of the best studios in the world.

- If your portfolio shows full identity systems, real systems, not just logos, with type, color, motion, and applications that hold together at every scale, keep reading.

Who We Are: The Coast:

- We are a creative branding and digital agency based out of Dallas with a global remote team.

- Our tagline is "Bring us a drop. We'll deliver the ocean."

- We work with founders whose businesses have outgrown their brands, from one-person startups to scaling companies.

- We are also the team building Autonomous Nexus Technology (ANT) and Colony, a patent-pending AI agent platform and an AI-native project management tool.

- Both launch publicly in 2026.

- The Senior Brand Designer owns the visual identity for both products end-to-end.

The Role: What You'll Own:

- You report directly to the CEO.

- You lead brand design across The Coast, ANT, Colony, and every client account we run.

- You partner with a junior brand designer (production support), a digital marketing lead, and our engineering team.

- You set the bar; we hold the line.

- Build full brand identity systems: logos, type, color, grid, motion principles, voice, and applications across 50+ touchpoints.

- Lead the visual identity for ANT and Colony, launching in 2026, with everything from logo and brand book to marketing site, investor materials, and motion.

- Design and ship brand-driven motion: product launches, social, web, ad creative.

- Lottie / After Effects / Rive comfort required.

- Lead identity work for client engagements: The Architect and Empire Builder tiers ($15K–$50K projects).

- Set the design standard internally: mentor our existing brand designer, raise the floor on craft, define our internal design ops.

- Use generative AI as a core part of your workflow: ideation, exploration, motion, asset generation.

- Speed is a competitive edge.

- Build and maintain The Coast's own brand system: our work is our biggest sales tool.

The Bar: What "Senior" Actually Means Here:

- This is not a role for someone who has been designing for eight years.

- It's for someone who's been designing at a top-tier bar for any number of years.

- We care about the work, not the timeline.

You Are:

- A brand systems thinker first, a designer second.

- Fluent in motion: Lottie, After Effects, Rive.

- Comfortable defending your decisions in plain language.

- Obsessive about typography, grids, and detail at every scale.

- Fluent in generative AI: it's a core tool in your workflow.

- Self-managed, fast, accountable to outcomes.

You Are Not:

- A graphic designer who makes posts in Canva.

- A static-only designer who outsources motion.

- A pixel-pusher waiting for direction.

- Loose about craft if the deadline is tight.

- Resistant to AI in your workflow.

- Reliant on close supervision and detailed briefs.

Must-Haves: Non-Negotiables:

- A portfolio with at least 3 full identity systems: logo, type, color, applications, real depth.

- Not just logo lockups.

- Strong motion work: we want to see how you bring a brand to life in motion, not just static frames.

- Generative AI fluency: you actively use AI in your design workflow and can show us where you've shipped with it.

- Figma fluency: components, variants, design tokens, auto-layout, prototyping.

- Adobe Creative Suite fluency: Illustrator, Photoshop, InDesign, After Effects.

- Written and spoken English at a professional level: you'll be in calls with US-based clients and on Slack daily.

- Reliable internet and a remote workspace that supports daily 8:00 AM WAT standups.

- Ability to commit to a full eight (8) hour workday, Monday through Friday.

Nice-to-Haves: Bonus Points:

- Webflow or Framer experience: you can take your own designs to live web.

- Spline or Blender comfort: 3D as a brand expression tool.

- Experience designing for AI products or B2B SaaS.

- A side project, personal practice, or studio that demonstrates obsession with craft.

- Writing chops: you can articulate why a design works, not just that it does.

Compensation & Terms:

- Engagement Type: Full-time long-term independent contractor.

- Compensation: Competitive market rate based on portfolio and experience; we pay what the work is worth.

- Location: Remote, must overlap with 8:00 AM WAT standup (Africa, Asia, or compatible time zones).

- Reporting Line: Direct to the Founder & CEO.

- Start Date: ASAP; the ANT and Colony launches don't wait.

Your potential leader(s):

• David Coast -