Senior Data Analyst - Marketing

Why this role matters

This role sits at the intersection of marketing strategy and data. Your insights will directly influence how millions of Europeans discover and stay with Basic-Fit.

As Senior Data Analyst, you will own the analytics domain for theMarketing department and act as the primary data partner to marketing leadership, shaping strategy through data. You will mentor 3 analysts across acquisition, retention and service value streams and bring data and insgiths across those teams together.

You will support marketing decisions across 6 markets, analysing millions of membership interactions to help grow and retain 4M+ members across Europe.

The problems you will solve

You will help answer some of the most important growth questions at Basic-Fit:

• What factors drive member growth and retention across 6 markets?
• What member proposition and pricing strategies maximize revenue and retention?
• Which marketing channels generate the highest incremental returns?
  
  

Your insights will directly influence how Basic-Fit invests in marketing and drives sustainable growth.

Your role

You are an analytics business partner who translates complex data into decisions.

You work closely with marketing leadership, turning large-scale data into clear insights that shape campaigns, marketing investments, and growth strategy.

Primary Responsibilities (ownership & Impact)

• Own the analytics domain for Marketing connecting Acquisition, Retention and Service.
• Act as the primary data partner to marketing leadership to translate large-scale data into actionable insights and strategic recommendations
• Communicate insights through clear storytelling and executive-level presentations
• Support marketing investment, proposition and pricing decisions across 6 European markets
  
  

Secondary Responsibilities (analytics Enablement)

• Build and maintain dashboards and reporting frameworks
• Support advanced analytics such as marketing mix modeling and forecasting
• Partner with data engineers to improve data models and data availability
• Mentor analysts and help elevate analytics maturity within the marketing team
  
  

What You Bring

Core capabilities

• Strong SQL for large-scale data analysis
• Proven data visualization and automated reporting experience in data analytics tools (preferrably PowerBI)
• Experience translating marketing data into business insights
• Ability to influence senior stakeholders through data storytelling
• Experience working with cross-functional business teams
  
  

Nice to have

• Experience with Python or statistical modelling
• Experience in subscription, digital, or consumer businesses
• Familiarity with marketing analytics or experimentation
  
  

Your environment

You will work in a collaborative and modern data organization:

• Dedicated Data Platform team managing the platform
• Modern BI stack (Databricks, Power BI, scalable cloud infrastructure)
• 6 analysts in the broader analytics organization of which 3 in the marketing department
  
  

What We Offer You

At Basic-Fit, it’s not just about work, it’s about your growth. As a Senior Data Analyst, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.

Our data teams support decisions that impact millions of member interactions every day, from marketing acquisition to in-club experience

What You Can Expect From Us

• Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
• Career Growth: Plenty of opportunities for professional and personal development.
• Work Culture: An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.
• Innovation: Your ideas contribute to strategic projects.
• Perks & Benefits: Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).
• Fitness: Access to our gym at HQ.
  
  

About Basic-Fit

Basic-Fit is Europe's leader in the value-for-money fitness market, with more than 4.7 million members across 1,650+ clubs in 6 countries. We are continuously growing and improving, and we're proud to have been recognized as Marketing Company of the Year. If you're looking for a place where you can make an impact while having fun at work, you've come to the right place!

What Makes Us Unique?

• Work with Impact: What you do makes a difference. We don’t just work for our members, partners, and teams—we work with them.
• Collaboration: Everyone works together to achieve goals and celebrate success.
• Diversity & Inclusion: We welcome everyone into our workplace.
  
  

🎯 Apply Now!

Ready for your next adventure? Click the Apply button, and we’ll get in touch with you as soon as possible.

Questions? Feel free to contact Kerensa at [email protected].