Data Analyst

Welcome, Applicants!

Only resumes submitted in English will be considered

Position Open to LATAM, SA and PH Candidates Only 

Work Hours: Full-time, 40 hours/ week, EST (Toronto, Canada) 

Monthly Compensation Range: $2100 - $2600 per month (based on experience)

Employment Type: Independent Contractor - Remote

About the Job

Our client is a leader in innovative advertising solutions, specializing in Digital Out of Home (DOOH) and Connected Television (CTV) media. They are committed to leveraging data-driven insights to optimize their campaigns and deliver measurable results for their clients. We are seeking a skilled Data Analyst to join our dynamic team, ideally someone with a strong analytical background and experience in media and advertising, particularly in DOOH and CTV environments. In this role, you will analyze data, generate insights, and support strategies to enhance our advertising effectiveness and client satisfaction.

Key Responsibilities

• Analyze large datasets to uncover trends, patterns, and insights related to DOOH and CTV advertising performance.
• Create and maintain dashboards and reports that provide actionable insights to internal teams and clients.
• Develop and monitor key performance indicators (KPIs) to assess the effectiveness of advertising campaigns.
• Collaborate with cross-functional teams to integrate data from various sources, ensuring accuracy and consistency.
• Conduct research on industry trends, audience demographics, and competitive analysis to inform strategic decisions.
• Work closely with marketing, sales, and creative teams to support data-driven campaign strategies and optimizations.
• Provide data insights and recommendations to clients, helping them understand campaign performance and ROI.
• Identify opportunities for process improvement and automation in data collection and reporting.

Qualifications

• Bachelor’s degree in Data Science, Statistics, Marketing, or a related field.
• 2+ years of experience in data analysis, required in Media, Digital Advertising, DOOH, or CTV.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and analytical software (e.g., SQL, Python, R).
• Strong understanding of digital advertising metrics and KPIs.
• Excellent problem-solving skills and attention to detail.
• Ability to communicate complex data insights clearly to non-technical stakeholders.
• Experience with A/B testing and campaign optimization is a plus.
• Experience working with various Studies such as Brand Lift’s, Footfall and Maids Passback, and working with DSPs to generate campaigns, heat maps & reporting is an assets.

Other qualification, though no required:

• Display, OLV, CTV/OTT, Audio, DOOH, et al., programmatic advertising, DV360, Amazon, or The Trade Desk, with the ability to explain reporting methods and campaign optimization approaches.
• Application of complex and innovative programmatic strategies.

Start date: As soon as possible

• Please apply only if you have the necessary must-haves. Applicants must meet the minimum qualifications to be considered for the role. We are prepared to offer an attractive salary to the successful candidate.