Customer Experience & Gen UI Designer

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

Customer Experience & Gen UI Designer

We are seeking a forward-thinking Customer Experience & Gen UI Designer to join the digital platform CRO team. This role combines UX/UI design, conversion optimization, personalization, and next-generation GenUI (Generative UI) experiences to create engaging and high-performing digital journeys across D2C platforms.

The ideal candidate has strong ecommerce UX experience, understands data-driven experimentation, and is passionate about emerging design approaches such as AI-assisted interfaces, conversational experiences, adaptive content, and GenAI-powered workflows. Experience designing within Adobe Experience Manager (AEM) environments is highly preferred.

Key Responsibilities:

UX/UI & Conversion Optimization

• Design intuitive, visually engaging, and responsive customer experiences across ecommerce touchpoints.
• Analyze customer behaviour and performance data to identify UX and conversion improvement opportunities.
• Create wireframes, prototypes, UI concepts, and A/B testing experiences to improve conversion, engagement, and customer satisfaction.
• Optimize customer journeys to reduce friction and improve usability.

GenUI & Personalized Experiences

• Design and conceptualize GenUI (Generative UI) experiences including:

o AI-assisted journeys

o conversational interfaces

o adaptive content experiences

o intelligent recommendations

o dynamic and personalized UI modules

• Use GenAI tools to accelerate ideation, prototyping, UX exploration, and content generation workflows.
• Work closely with CRM, personalization, and onsite teams to deliver behaviour-led and contextual experiences.

AEM Experience & Component Design

• Collaborate with developers and content teams to design scalable experiences within Adobe Experience Manager (AEM).
• Design reusable templates, modules, and component-based experiences aligned to design systems.
• Understand AEM authoring considerations, content structures, and responsive behaviours to ensure seamless implementation.

User Research & Storytelling

• Conduct user research, usability testing, and behavioural analysis to validate ideas and identify pain points.
• Present insights and concepts through strong storytelling and customer-centric narratives.
• Collaborate closely with developers, analysts, and stakeholders in agile environments.

Requirements:

• Bachelor’s degree in Design, UX, or related field.
• 3–5 years of experience in UX/UI, CRO, or customer experience design, preferably within D2C ecommerce.
• Strong portfolio showcasing UX thinking, interaction design, experimentation, and data-driven problem solving.
• Proficiency in Figma, Adobe Creative Suite, and prototyping tools.
• Strong understanding of GenUI / AI-driven experience design trends and workflows.
• Experience working with Adobe Experience Manager (AEM) and component-based CMS ecosystems is highly preferred.
• Familiarity with analytics and testing tools such as Adobe Analytics, or similar.
• Exposure to GenAI-enabled design tools.
• Understanding of responsive design, design systems, accessibility, and modern ecommerce UX patterns.
• Strong communication, presentation, and stakeholder management skills.
• Ability to work in fast-paced, agile environments.