AI-Driven Product Owner, Media sector

Software development is changing fast. We’re building a new way of doing it. At Nortal, we combine modern cloud engineering with agentic AI-driven development practices to build better software, faster – and to rethink how software teams operate.

We’re now looking for an AI-Driven Product Owner to work with one of Finland’s leading media companies. This is an opportunity to work at the heart of a major media transformation. You’ll join a large-scale modernization program, where AI is used to understand, reshape and modernize complex, business-critical systems into solutions fit for the future.

AI is not a side experiment here – it’s a practical tool used to support decision-making, clarification, and delivery in a complex environment. As Product Owner, you’ll play a key role in turning ambiguity into clarity and ideas into delivered capabilities.

In this role, you will:

• Build novel software solutions for our customer, starting from understanding customer goals and validating assumptions to prioritisation, feature scoping, delivery, and iterative improvement.
• Work closely with customer and product teams to understand context, constraints, and needs, ensuring delivery meets agreed scope, timelines, and business objectives.
• Gather, synthesise, and refine inputs from discussions, existing systems, documentation, and AI‑generated artifacts into a clear solution direction.
• Define what the system must do, for whom, and why, translating product vision into capabilities, user groups, journeys, epics, user stories, and acceptance criteria.
• Support a cross‑functional agile team, keeping alignment on vision, priorities, sprint goals, and momentum by continuously refining scope and answering questions.
• Monitor and communicate delivery progress and impact (e.g. demos, reports), identify new product opportunities, and use prototypes to drive alignment when written specs are not sufficient.

What we’re looking for:

You don’t have to be a developer, but you should have genuine technical curiosity and enough understanding of modern AI-driven software delivery and AI tools to operate effectively in that space. What matters most is your ability to take ownership and drive progress independently.

You Might Be a Strong Fit If You Have

• Experience in product ownership, business analysis, consulting, or similar client-facing roles
• The ability to work independently with customers and “take the lead” in discovery and clarification
• Experience on AI-driven software delivery and its best practices, and hands-on experience on utilizing modern AI tools such as Claude Code as part of the development process (analysis, clarification, documentation, prototyping, ideation)
• Capability to translate between business language and engineering realities
• Awareness of typical pitfalls: dependencies, process impacts, integration complexity, and cost/effort implications
• Fluent communication skills in English and Finnish

About Nortal

Nortal is a global digital transformation company with 2,700+ professionals. In Finland, we work with leading organizations in industry, manufacturing, and energy, building business-critical solutions with modern cloud, data, and AI technologies. We have offices in Helsinki, Oulu, Turku, Jyväskylä, and Uusikaupunki, and offer flexible hybrid work.

Why Join Us

• Work at the forefront of AI-driven software development
• Strong focus on learning, growth, and knowledge sharing
• Supportive and low-hierarchy culture with experienced colleagues
• Flexible working model and comprehensive benefits (healthcare, wellbeing, massage, etc.)

If you’re interested in learning more, please feel free to reach out to me for additional information:

Virpi Kivinen

+358 40 6616 338

virpi.kivinen(at)nortal.com

Nortal values equality and diversity in our work community. We welcome applicants with different backgrounds, such as in regard to age, gender, culture or minority group.