Product Manager

Overview

WELCOME TO SITA

We're the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations are the secret behind the success of the world's air travel industry.

You'll find us at 95% of international hubs. We partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges. Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork. Want to be a part of something big?

Are you ready to love your job?

The adventure begins right here, with you, at SITA.

ROLE PURPOSE

With this role, you will be Product Manager in the ATC Domain.

Air Traffic Control (ATC) sits at the very heart of global aviation. It is a safety‑critical, highly regulated domain, ensuring the safe, orderly, and efficient flow of air traffic worldwide. ATC services are essential national infrastructure, governed by stringent international and regional regulations (ICAO, EASA, regional ANSP frameworks) and characterized by long life cycles, high reliability requirements, and close collaboration between ANSPs, airlines, regulators, and technology providers.

Within this environment, ATC Communications and ATC Applications play a central role in enabling controller–pilot communications, surveillance, automation, and decision‑support services that underpin airspace safety and capacity.

Role Overview

The Product Manager - ATC Communications & Applications is responsible for driving the innovation, definition, commercialization, and performance of a portfolio of ATC products and services. Covering both communications (e.g. voice, datalink, networks) and ATC applications, the role owns the product life cycle end‑to‑end, from early concept to retirement and support the product strategy.

Qualifications

WHAT YOU WILL DO

• Product Innovation, Definition & Life Cycle Management
• Continuously analyse the ATC market, regulatory landscape, and competitive environment to identify opportunities, threats, and emerging trends.
• Engage regularly with customers, ANSPs, airlines, industry bodies, and partners to shape and refine the product vision and long‑term strategy.
• Support the end‑to‑end development of new products and major evolutions, including:
• Market research and customer interviews
• Definition of value proposition, use cases, and key requirements
• Structuring development phases and MVP scope
• Input into pricing principles and go‑to‑market strategy
• Define and prioritize product features, maintaining a clear and actionable product roadmap, while securing alignment and buy‑in from stakeholders.
• Work closely with engineering and development teams to drive product and project delivery, ensuring scope, quality, safety, and regulatory constraints are fully addressed.
• Develop AI-enabled product leadership: Work with engineering and data teams to translate AI capabilities into clear customer value, improved decision‑making, and measurable business impact.
• Coordinate with cross‑functional teams (operations, service management, regulatory, security, finance, sales) to ensure full product industrialization.
• Own the complete product life cycle, from concept and development through growth, maturity, and retirement.
• Manage existing product partners and identify opportunities to extend or create partnerships that enhance product value and competitiveness.
• Act as the primary product point of contact for airlines, Sales, BDMs, Engineering, Customer Success, Legal, and Finance.
• Product Marketing & Go‑to‑Market
• Lead product demos, customer workshops, and roadmap deep dives.
• Define, implement, and continuously adapt a clear and effective go‑to‑market strategy, including positioning and pricing approach.
• Enable revenue growth by equipping Sales teams with strong, consistent product messaging, value propositions, training material, and marketing content.
• Actively support bid management, tenders, and pre‑sales activities, including customer discussions and solution articulation for ATC stakeholders.
• Product Performance & Business Ownership
• Represent SITA and the ATC products in customer and end user forums or events.
• Own product performance, including profitability, business‑case realization, preparation of investment boards and contribution to strategic objectives.
• Define and monitor KPIs and market adoption, identifying risks and opportunities for optimization.
• Drive structured product governance ensuring transparency across commercial, engineering, and operational stakeholders.
• Lead regular product and market performance reviews with senior leadership, providing clear recommendations to improve commercial and, where relevant, technical performance.
  

Who You Are

• Bachelor’s degree in Business or Engineering, ideally in Aviation or a related field.
• 5+ years of experience in product management of technical B2B products, with a proven ability to bridge technical, operational, regulatory, and commercial perspectives.
• Experience in aviation, or other safety‑critical and highly regulated environments, with a strong appreciation of certification, compliance, and operational constraints.
• Demonstrated ability to define, prioritize, and deliver complex product roadmaps across long life cycles, multiple stakeholders, and stringent regulatory frameworks.
• Solid understanding of how AI can be applied responsibly in operational environments to improve decision making, efficiency, and performance, without compromising safety, accountability, or trust.
• Hands‑on experience using product management tools such as Aha! and Jira to manage requirements, roadmaps, and delivery execution.
• Strong cross‑functional experience working closely with engineering, operations, service management, regulatory, security, finance, sales, and external partners.
• Commercially minded, with exposure to pricing strategies, business cases, profitability management, and investment governance.
• Excellent communication and stakeholder‑management skills, with the ability to engage credibly with customers, partners, and senior leadership.
• Structured, analytical, and outcome‑oriented, able to prioritize effectively and make sound decisions in complex, high‑stakes environments.
• Willingness to travel up to 20% for customer workshops, industry forums, and internal or external events.
• Fluent in written and spoken English.
  
  

What We Offer

We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.

🏡 Flex Week: Work from home up to 2 days/week (depending on your team's needs)

⏰ Flex Day: Make your workday suit your life and plans.

🌎 Flex-Location: Take up to 30 days a year to work from any location in the world.

🌿 Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.

🚀 Professional Development: At SITA, we believe growth fuels innovation. Our learning ecosystem offers access to world-class platforms and programs designed to help you thrive. From LinkedIn Learning, Microsoft's Enterprise Skills Initiative, and Airport Council International -available to all employees-to specialized solutions like Pluralsight for technology upskilling, Harvard Business Publishing for people leadership, Stanford for strategic development and many others, we align learning opportunities with your Development Plan and our business priorities. Your development journey is supported every step of the way.

🙌 Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.