Social Media & Community Manager - Web3

Company Overview:

We are a leading private multi-dimensional fusion blockchain technology firm with international operations across the globe. Our advanced ME Network supports high-concurrency big data processing, while our encrypted DID system—ME ID & ME Pass—ensures robust user privacy protection. Through a co-construction & co-governance mechanism and a UBI-guaranteeing economic model, Meta Earth is dedicated to improving the Human Happiness Index and fostering sustainable growth across various sectors.

Job Overview:

The social media & Community Manager will be responsible for leading the company’s global digital presence while managing a small team of 3–4 members. This includes overseeing multi-platform strategy and execution, building and growing communities, and strengthening Meta Earth’s brand across Web3 audiences. The role requires bilingual communication (Chinese and English) and deep experience navigating crypto-native cultures, trends, and communities.

Key Responsibilities:

• Develop and execute multi-platform social media strategies (X, Telegram, LinkedIn, Instagram, Tiktok) to boost engagement and brand awareness.
• Oversee daily operations and content execution across a team of 3–4 members, ensuring alignment with Meta Earth’s global roadmap.
• Plan, schedule, and publish content aligned with campaigns, events, announcements, and partnerships.
• Engage with global Web3 communities, moderate discussions, and host interactive sessions such as AMAs.
• Lead social media campaigns from strategy to execution — including product launches, ecosystem updates, and event activations.
• Monitor analytics, track KPIs, and optimize performance using data-driven insights.
• Coordinate with content, design, and PR teams to maintain consistency in tone, branding, and messaging.
• Stay updated with crypto trends, cultural shifts, and social platform updates to continuously refine strategy.
• Operate and manage Web3 growth platforms such as Galxe, Zealy, TaskOn, and similar community activation tools.

Qualifications

• Minimum 3 years of experience in crypto, blockchain, or Web3 community management.
• Proven leadership experience managing 3–4 team members in social media or community roles.
• Fluent Chinese and English communication skills (spoken and written).

Skills

• Strong understanding of Web3 audiences, culture, and community behaviour.
• Demonstrated success in driving growth, engagement, and community retention.
• Familiarity with analytics tools (e.g., X Analytics, Google Analytics, Telegram insights).
• Creative, strategic mindset with strong execution skills and problem-solving capabilities.
• Ability to work cross-functionally in a fast-paced, globally distributed environment.