Senior UI/UX Designer

Responsibilities:

End-to-End Product Design:

• Own feature/journey scopes such as PLP filters/sort, PDP information hierarchy, Checkout micro-flows, and App onboarding
• Produce flows, wireframes, high-fidelity brand-aligned UI, prototypes, and redlines/specifications
• Apply brand identity, visual direction, and UI craftsmanship consistently across markets
• Partner with Product and Engineering to clarify feasibility, scope, and technical considerations

Research & Evidence-Led Decisions:

• Plan and conduct usability tests and interviews; run heuristic evaluations; analyze Amplitude/GA4 insights with CRO/Analytics
• Combine UCD principles with qualitative and quantitative insights to shape design decisions
• Turn insights into prioritized changes and testable hypotheses

Experimentation & Iteration:

• Execute design A/B variants with well-defined hypotheses, guardrails, and expected outcomes
• Iterate quickly based on results to increase win rate and learning velocity
• Reduce cycle time from brief → variant → launch

Design System Contribution:

• Build and extend components, patterns, and interaction guidelines; document states, usage logic, and accessibility notes
• Ensure consistency across channels and markets; advocate for proper adoption

Governance & Business Rhythm:

• Participate in weekly UX standups, design reviews, and Agile/Scrum ceremonies
• Contribute to and help maintain design systems, guidelines, and UX standards

Requirements:

• Bachelor’s degree in User Experience and Game Design, Computer Science, or a related field
• At least 5 years of experience in UX/Product Design with shipped Web and/or App experiences; strong ECommerce or transactional product background
• Demonstrated success improving conversion, retention, or UX KPIs
• Strong portfolio demonstrating problem solving, research, and design impact
• Expert in Figma (components, variants, prototyping), usability testing, heuristic evaluation, and mobile interaction patterns
• Experience with Amplitude/GA4 analytics and search/discovery UX (facets, autocomplete, zero-result logic)
• Understanding of A/B testing fundamentals (hypotheses, MDE, guardrails, SRM)
• Solid foundation in UCD principles, IA, interaction design, visual hierarchy, and accessibility
• Ability to apply brand identity and design language consistently across journeys
• Familiarity with Agile/Scrum
• Experience or strong interest in fashion / retail ECommerce
• Systems thinker with high attention to detail; rigorous and iterative