Web Analyst (All Genders)

About our client:

Our client is a modern, data-driven digital organization operating within the technology and mobile services sector. The company manages multiple well-known B2C and B2B brands and is part of a larger international corporate group, while continuing to operate independently. With a strong focus on innovation, it is actively investing in AI-driven solutions, marketing technology, and scalable digital infrastructure across its platforms.

About the role:

This position is part of the MarTech team, focusing on web analytics, tracking architecture, and data quality across multiple digital storefronts and brands. The role is central to ensuring reliable first-party data collection and maintaining a future-proof tracking setup. It involves both strategic ownership and hands-on technical implementation in a dynamic, cross-functional environment.

Tasks and responsibilities:

• Take strategic ownership of a future-oriented tracking setup with a strong focus on first-party data
• Maintain, develop, and continuously improve the existing tracking infrastructure
• Develop custom JavaScript tracking scripts for consistent data collection across systems
• Implement and optimize tracking configurations within Google Marketing Platform in collaboration with performance marketing teams
• Solve tracking challenges across a heterogeneous tech stack (React frontend with Spryker, legacy PHP systems, and Webflow prototypes)
• Drive A/B testing initiatives in close cooperation with UX and development teams to improve conversion and revenue
• Collaborate closely with marketing, UX, and technical teams, acting as a bridge between business and technology

Requirements:

• Degree or vocational training in a technical or analytical field (e.g. Computer Science, Business Informatics, Digital Analytics)
• Several years of experience in web analytics, tracking, or tag management
• Strong expertise in Google Tag Manager, Google Marketing Platform, and Floodlight
• Advanced JavaScript skills for implementing custom tracking solutions
• Strong analytical mindset with high standards for data quality
• Strategic thinking with a focus on scalable, future-proof first-party data solutions
• Hands-on, pragmatic, and solution-oriented working style
• Strong communication skills and team-oriented mindset
• Fluent German and English

What’s offered:

• Competitive compensation with additional corporate benefits (e.g. bike leasing, employee perks, company pension scheme, mobile phone, company contract)
• Flexible working model including remote work options, 30 days of vacation, workation opportunities, and EU remote work (up to 4 weeks per year)
• Wellness and lifestyle benefits such as Urban Sports Club membership, free beverages, and modern office perks
• Dog-friendly office environment
• Regular team and company events including seasonal celebrations and social gatherings
• Continuous learning and development opportunities through workshops, seminars, and tailored training programs

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