Audience Development Strategist – Website Publishing

About the Company

MONIIFY is a new global business news outlet dedicated to serving the next generation of trailblazers in emerging markets. As a stealth startup, MONIIFY is currently in confidential development mode. We are assembling an A-team to bring this platform to life for our target community of growth-focused executives, entrepreneurs, investors, and innovators in high-potential economies globally. The startup will leverage a radically innovative value offer that empowers its audience to seize their personal goals on their own terms, and it will achieve this mission through a wholly unique, digital-first combination of content, format, and business model. The venture is fully funded ensuring the ability to assemble a top-notch team and bring the full vision to life.

OUR MISSION

Embark with us on a mission to inform, guide, and inspire the rising business classes of Asia, the Middle East, and Africa. In an epoch witnessing monumental shifts in economic tides, MONIIFY stands as a beacon of incisive, locally anchored business journalism, mapping a journey of opportunity and achievement for ambitious Millennials and Gen Z professionals, investors, and entrepreneurs. Our stories will stretch beyond conventional boundaries, exploring burgeoning global business hubs and offering fresh, ground-breaking perspectives ranging from Dubai to Mumbai, from Bangalore to Singapore. This is a pivotal moment in history where the aspirational youth of emerging markets are ready to ascend to a central place on the global stage. MONIIFY is more than a platform; it’s a movement, designed to amplify, inspire, and guide the next wave of leaders and wealth creators through the intricate tapestries of their local economies. We seek spirited individuals—journalists, tech wizards, designers, marketers, content creators, engineers, and go-getters ready to navigate the unexplored. Together, let’s not just build a brand but sculpt a legacy that resounds across generations, uplifting and reshaping the economic narratives of regions pulsating with potential and ambition. With MONIIFY, you’re not embarking on a job but initiating a journey, becoming an intrinsic part of a movement aiming to redefine business journalism.

About the Role

We are seeking an experienced Audience Development Strategist to drive the growth and engagement of our audience for MONIIFY’S website, but predominantly publishing across the site. The Audience Development Strategist will be responsible for developing and implementing strategies to attract, retain, and monetize our audience while maximizing reach and engagement. The ideal candidate will have a deep understanding of audience behavior, digital marketing channels, and analytics, along with a track record of driving audience growth in a competitive environment.

Responsibilities

• Develop and execute publishing and audience growth strategies to increase traffic, engagement, and retention across website and application.
• Be the go-to person for everything related to audience growth on website and application, working across products to set the growth strategy and advise product and content team on best practices.
• Conduct audience research and analysis to identify key demographics, interests, and behaviors, informing content and marketing strategies.
• Collaborate with editorial, marketing, and product teams to create audience-centric content and experiences that drive engagement and loyalty.
• Utilize data analytics tools to monitor audience trends, track performance metrics, and optimize content distribution strategies.
• Implement SEO best practices to improve search visibility and drive organic traffic to the platform.
• Manage email marketing campaigns, including segmentation, A/B testing, and performance analysis, to grow and engage our subscriber base.
• Stay informed about industry trends, emerging technologies, and best practices in audience development and digital marketing.
• Monitor competitive landscape and industry benchmarks to identify opportunities for innovation and improvement.
• Provide regular reporting and insights to stakeholders on audience growth, engagement, and retention metrics.

Experience/Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred.
• Proven experience in audience development, digital marketing, or related roles, preferably in the media or publishing industry.
• Deep understanding of website and application growth strategies.
• Experience with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Familiarity with content management systems (CMS) and email marketing platforms.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative thinking and problem-solving abilities, with a focus on innovation and continuous improvement.
• Proven track record of driving audience growth and engagement in a competitive digital landscape.

Skills

• Proficiency in digital marketing and social media channels and strategies
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively.
• Proficiency in digital marketing channels and strategies, including SEO, social media, email marketing, and content distribution.
• Strategic thinking and ability to develop and execute audience development plans.
• Attention to detail and ability to prioritize tasks in a fast-paced environment.
• Collaboration and teamwork skills to work effectively across departments.
• Adaptability and willingness to learn new tools and techniques.

Reports To

Audience Development Lead

Location

Singapore

Equal Opportunity Statement

We are committed to creating a diverse environment and are proud to be an equal opportunity employer.