Head of Customer Development Europe B2B

Build the growth engine behind Rubio Monocoat's next phase of growth

At Rubio Monocoat, we are looking for a Head of Customer Development Europe B2B to build and lead a scalable customer development function across Europe

.
This is not a traditional sales management rol

e.
You will build the systems, processes and team that convert prospects into customers and customers into larger custome

rs.Working closely with Marketing, Sales and local market teams, you will shape how customer development is organised across Euro

pe.
What you will actuall

y do
1. Build the s

ystemBuild the lead-management process end-to-end: from first campaign-generated lead through marketing qualification, sales qualification, contact & nurturing, conversion and han

doff.Stand up the CRM stack from the ground up: lead scoring, automated data enrichment, routing rules and dashbo

ards.Define qualification processes and ways of working together with local sales teams across Eu

rope.
2. Build the insid

e teamHire and/or coach regional Customer Development Specialists and a CRM & Marketing Automation Speci

alist.These are inside representatives. They work through phone, email, webshop and customer po

rtals.Their pipeline lives i

n CRM.You coach them on qualification quality, outreach effectiveness, conversion rates and overall perfor

mance.
3. Run the two growth

motionsCustomer Acqu

isitionConvert inbound leads generated through marketing campaigns into customers through phone, email, webshop and portal enga

gement.Ensure larger or more strategic opportunities are handed over to local sales teams according to clearly defined

rules.
Custome

r GrowthSystematically develop our existing professional customer base through upselling and cross-selling init

iatives.Work closely with local sales teams where account ownership requires personal fo

llow-up.
4. Build the architect engageme

nt engineArchitects and specifiers play an important role in influencing future

projects.You create the segmentation, engagement and nurturing programmes that keep them connected to Rubio Monocoat and generate long-term commercial oppor

tunities.Project-level relationships remain with local sal

es teams.Your role is to create the system that drives awareness, engagement an

d demand.
5. Make growth

measurableYou create visibility across the entire customer developme

nt funnel.You define the right KPIs, dashboards and reporting structures to monitor performance, identify opportunities and continuously improv

e results.You manage growth through facts, data and clear

processes.
W

• ho are you?
  You have built or led an Inside Sales, SDR or Customer Development func
• tion before.You have implemented CRM-driven growth processes, lead scoring and qualification
• frameworks.You think in funnels, conversion rates and custom
• er journeys.You are comfortable with CRM, marketing automation and AI-supported comme
• rcial tools.You enjoy building teams and scalabl
• e processes.You can align Marketing, Country Managers and Local Sales teams through influence rather tha

n hierarchy.
W

• hat you bring
  8+ years of experience in commercial, customer development or growth-
• related roles.Experience
• leading teams.Strong analy
• tical mindset.Flue
• nt in English.Willingness to travel

across Europe.
Why

• Rubio Monocoat?
  Build a new commercial capability fro
• m the ground up.Direct impact on growt
• h across Europe.Freedom to take initiative and
• make decisions.Work for a trusted international brand active in more th
• an 80 countries.Competitive salary and b

enefits package.
Abo

ut Rubio Monocoat
Driven by a passion for wood and innovation, Rubio Monocoat has become a global reference in wood protection. Today, professionals in more than 80 countries trust our produ