Sales Director

Role: Sales Director – Amber Beverage Latvia

Location: Riga, Latvia | Hybrid & Field-based

About the role

Amber Beverage Latvia (ABL) is looking for a Sales Director to lead our commercial team and drive growth across the Latvian market. You'll own the sales budget and long-term forecast, build strong relationships with customers and brand owners, and lead a high-performing team covering on-trade, off-trade and e-commerce. Reporting to the Managing Director, Pan Baltic, you'll be a key member of the Latvia leadership team, shaping strategy and delivering ambitious business goals.

What you'll do

• Own sales performance across all commercial channels in Latvia, including on-trade, off-trade and e-commerce
• Set and manage annual sales budgets by brand, with a strong eye for detail
• Lead and develop a team of Key Account Managers, a Field Sales Leader, a Telesales Lead and an E-commerce Lead
• Prepare contractual proposals and oversee pricing negotiations with customers, working with brand owners to build commercial value
• Control customer spend and investment budgets
• Build and maintain senior relationships with key customers and trade contacts
• Use market insight to shape and implement new sales strategies
• Deliver against P&L targets and keep forecasts sharp and up to date
• Coach, develop and engage your team through regular 1:1s and reviews

What we're looking for

• Proven sales leadership experience in FMCG, drinks, or a related fast-paced industry
• A strong track record of delivering budget and P&L targets
• Confidence negotiating and building relationships at senior customer and internal levels
• Strong data and analytical skills, with the ability to turn insight into action
• Experience managing and developing a team
• Understanding of category management
• Fluent in Latvian and English

Why join us

You'll have the opportunity to shape the commercial strategy for one of the region's leading beverage businesses, with real autonomy and a direct line to senior leadership. If you're motivated to succeed in a fast-paced environment and want to make an impact, we'd love to hear from you.

Apply now to join Amber Beverage Latvia as our next Sales Director.