Product Manager

ABOUT MİMEDA

Founded by Migros, we are Turkey’s first retail media company, redefining the way brands connect with consumers.

As a technology-driven company, we develop innovative retail media solutions across digital and in-store channels.

Operating within a Technopark ecosystem, we leverage technology, innovation, and collaboration to build scalable products and continuously enhance our retail media capabilities.

We are looking for a passionate Product Manager to help build scalable AdTech products that shape the future of retail media.

ABOUT THE ROLE

We are looking for a Product Manager with strong AdTech domain knowledge to join our Engineering organization. This role is embedded within the Software Engineering team and works closely with Engineering Managers, Tech Leads, Software Engineers, QA, Data and business stakeholders to deliver scalable AdTech products.

Our company operates at the intersection of advertising technology, data, and scalable software platforms. We are rebuilding and expanding our tech stack and product organization from the ground up, and this role will play a key role in shaping the future of our AdTech products.

You will translate business needs into scalable technical solutions while owning the product lifecycle end-to-end—from discovery to delivery and continuous optimization.

WHAT YOU WILL BE DOING

• Own and drive the product roadmap for AdTech products (e.g. ad serving, targeting, measurement, reporting, optimization),
• Translate business goals and market needs into clear product requirements and priorities,
• Lead discovery activities: problem framing, user research, data analysis, and hypothesis building,
• Write clear and actionable PRDs, user stories, and acceptance criteria,
• Act as a core member of the Technology organization, partnering daily with Engineering Managers, Tech Leads, and Software Engineers,
• Collaborate on solution design, technical feasibility, API contracts, and system capabilities,
• Balance customer value, business priorities, and engineering constraints when making

product decisions,

• Partner with Data, Commercial, and Business teams to define KPIs and success metrics,
• Continuously analyze product performance and drive optimization and iteration,
• Stay up to date with AdTech trends, privacy regulations, and industry standards,

WHAT WE ARE LOOKING FOR

Required Qualifications

• 5+ years of experience as a Product Manager, preferably in AdTech, MarTech, Retail

Media, or data-driven platforms,

• Strong understanding of ad serving, targeting, segmentation, measurement, attribution,

and reporting,

• Experience working with engineering teams on complex, scalable systems,
• Ability to understand software architecture, APIs, distributed systems, and technical

trade-offs,

• Comfortable discussing technical concepts with engineers and translating them into

business value,

• Strong ownership mindset and problem-solving skills,
• Fluency in English (written & spoken),

Preferred Qualifications

• Experience with Retail Media, marketplaces, or large-scale consumer platforms,
• Familiarity with programmatic advertising and auction-based models,
• Experience with A/B testing and experimentation,
• Experience with cloud-native platforms, microservices, or API-first products,

WHAT WE OFFER

• Opportunity to work on high-impact AdTech products at scale,
• A technology organization undergoing modernization with strong technical ownership,
• Close collaboration with senior engineering and business leaders,
• Real influence over product vision, roadmap, and execution,
• Competitive compensation and benefits,
• Hybrid / flexible working model (depending on location),

WHO YOU WILL THRIVE HERE

• Engineers who are excited to build and scale core AdTech systems with a long-term mindset,
• Professionals who value engineering excellence, data-driven decisions, and product thinking,
• People who enjoy shaping foundational platforms rather than simply delivering incremental features,
• Individuals who take ownership, seek meaningful impact, and are motivated by continuous growth.

If you're excited about building scalable AdTech products and working as part of a high-performing Software Engineering organization, we'd love to hear from you.