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Salesforce Marketing Cloud Personalization (MCP) Developer

Role Overview

We are seeking a skilled Salesforce Marketing Cloud Personalization (MCP) Developer with hands-on experience in Einstein Personalization to deliver real-time, behavior-driven customer experiences across digital channels.

The role focuses on implementing personalization strategies, campaign execution, and front-end integrations to enhance customer engagement and conversion.

Key Responsibilities

• Develop and implement sitemaps to track user behavior and capture interaction events across web/mobile platforms
• Design and execute personalized campaigns, including dynamic content, templates, and targeted experiences
• Build and manage product catalogs, attributes, and recommendation strategies
• Create and maintain custom user attributes and event schemas
• Define and implement audience segmentation based on behavioral and contextual data
• Develop and manage decision strategies for content, offers, and recommendations
• Conduct A/B testing and experimentation to optimize campaign performance
• Integrate personalization solutions with external systems using APIs and SDKs

Required Skills & Experience

• Hands-on experience with Salesforce Marketing Cloud Personalization (Interaction Studio)
• Strong proficiency in JavaScript, HTML, CSS
• Experience in event tracking, sitemap configuration, and web SDK implementation
• Expertise in catalog setup, user attributes, and campaign configuration
• Strong understanding of real-time personalization and decisioning frameworks
• Experience with A/B testing and campaign optimization techniques
• Familiarity with REST APIs and third-party integrations

Preferred Qualifications

• Experience with Einstein Personalization / AI-driven recommendations
• Exposure to multi-channel personalization (web, mobile, email)
• Understanding of customer journey orchestration
• Knowledge of Salesforce ecosystem

Desired Qualifications:

Developer – 5 - 7 years of experience

Professional Qualification - B.E./B. Tech/MCA/MBA/MS

Good verbal and written communication skills

Location and way of working:

• Base location: Bangalore/ Delhi
• This profile does not involves travelling to client locations.
• Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.

Saba Anjum, Rasika Gawade, Vasundara S, Bhawna Joshi , Ridhima Gupta, Soumajit Dhar, Santhakumar Venkatesan