Marketing Data Analyst

Description:

We are looking for a Marketing Analyst with 5+ years of experience. The role focuses on using data to optimize marketing strategies and measure campaign effectiveness.

Responsibilities:

• Data Collection & Integration: Gathering and cleaning data from multiple marketing channels.
• Customer Segmentation: Using clustering techniques to identify target groups.
• Predictive Modelling: Developing models to forecast customer behavior and campaign outcomes.
• Campaign Analysis: Measuring campaign performance using A/B testing and attribution models.
• Data Visualization & Reporting: Creating dashboards and reports for stakeholders.
• Optimization & Personalization: Applying machine learning for content personalization and budget optimization.

Skills:

Marketing Analytics, reporting

SQL, Data Science