Paid Search Officer

Synopsis

The Paid Search Officer will be responsible for planning, implementing, and managing search engine marketing campaigns to drive website traffic, flight bookings and revenue. They will work closely with the other areas of Digital Acquisition including SEO and paid media channels, as well cross-functional teams in Digital & Ecommerce, to align Paid Search activities with business goals and objectives. The Paid Search Officer will ensure adherence to best practices, implementation of effective bidding strategies and apply optimisation techniques to consistently maximise airline revenue.

Accountabilities

• Plan, execute, and manage paid search campaigns across multiple platforms including Google, Bing, Yandex, Naver, Yahoo Japan, Baidu, 360 & Sogou.
• Support digital campaign managers in ensuring search campaigns are delivered according to the schedule and within set budgets.
• Work collaboratively with the in-house Digital Acquisition team, vendors and agency to deploy a customer-centric approach to digital marketing; relevant and effective across all digital customer touch-points.
• Aggregate and analyse data, generating cross-platform reports for digital marketing activities.
• Monitor and measure SEM activity using available analytics tools, such as Adobe/Google, deriving data-driven insights to inform actions and optimisations.
• Track and monitor digital performance budget spends ensuring budgets are not overspent, modifying spend where necessary.
• Support a defined testing plan to increase business insight from paid search campaigns with a focus on revenue generation and cost savings.
• Support data driven marketing projects in collaboration with internal teams and vendors using GCP tools such as Google BigQuery.
• Keep abreast of the latest innovations and technologies in digital marketing to support commercial objectives.
  
  

Education & Experience

• Minimum 3 years of experience working in a client or agency paid search role, airline experience desirable.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience of managing paid search budgets in excess of 1m USD annually
• Platform certification in SA360, Google Campaign Manager, Google Ads and Google Analytics
• Understanding of SQL and Javascript in to support teams responsible for web/app implementation with paid search requirements.
• Extremely proficient in Excel. Experience of using DataStudio, Power BI or similar analysis tools is also preferable.
• Excellent analytical skills and the ability to translate data insights into actionable recommendations.
• Optional proficiencies that would be considered a bonus are knowledge of Python, experience of DV360 and experience with Adobe Audience Manager
  
  

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

To learn more, visit etihad.com