Lead Product Manager - Data for Media

Lead Product Manager - Data for Media

As a global leader in the luxury industry, LVMH is also one of the largest advertisers in the world. In a context where both data signals are diminishing with privacy regulation more stringent, and time spent with digital surfaces in people’s life are increasing, we identify with use of data a tremendous opportunity. We believe in the synergy between data and media as the foundation for leading the industry towards a future where brand desirability and financial efficiency go hand in hand.

The creation of a dedicated "Data for Media" team within the LVMH Digital Team is instrumental in driving LVMH’s organization's competitive edge, optimizing media investment efficiency and improving omnichannel customer experience.

The Role:

As a Lead Product Owner for Data for Media, your mission is to lead and bridge between business, data, and media teams, championing the development and implementation of best practices and tech engines in a cookieless/less cookie world. You will be instrumental in leveraging first-party data to drive business performance in an omnichannel context.

This is a new role; entrepreneurial spirit is mandatory! It’s only the beginning of the story…

Key Responsibilities:

Drive the vision and execution of Data for Media pilots maximizing the use of first-party data along the funnel.

Manage stakeholders, and act as a key connector between Maisons, data science, digital, IT, and media experts, facilitating seamless collaboration and knowledge exchange.

Navigate the evolving digital media landscape, including global platforms such as Google, Meta, and TikTok, to ensure our practices and product knowledge remain at the cutting edge.

Champion the integration and utilization of data in clean room environments to safeguard privacy while extracting valuable insights.

Skills & Experience Required:

Proven experience in cross-functional collaboration (Digital, Business, IT, Media…) and management by influence in a highly matrixed organization.

Proven track record on campaigns performances enhancing (segmentation, targeting, bidding, buying…) using all kinds of 1P data

Ability to engage with both strategic planning and hands-on execution.

Highly organized, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.

Solid background in data apply to media efficiency use-cases.

Background in digital media agency roles, PPC campaigns, and working with global platforms (Google, Meta, TikTok, etc.).

Provide regular performance updates and reports to senior management, highlighting key metrics, insights, and recommendations for optimization.

Being curious about learning and engage with all stakeholders, and reciprocally feed the curiosity for Data for Media topics

Expertise in data management, particularly in the context of clean room technologies.

Entrepreneurial spirit while comfortable with big company.

You have from 5 to 8 years of relevant experience in data and media focused role, either in an agency, a platform, or with the advertiser.

Knowledge of Chinese media ecosytem is a plus