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Lacoste

CDI - 360° Product Manager / Responsable Produit 360° (F/H)

Lacoste
France · Temporary · Entry

CONTEXT AND PURPOSE OF THE ROLE

This role within the Textile Product Division supports strategic cross-functional initiatives direction to ensure alignment of product strategy with Go To Market and Brand.

He/She qualifies and rationalizes cross-category product needs to optimize highlights for go-to-consumer teams, focusing on areas beyond specific product categories, such as Fashion Shows and Collaborations.

Additionally, he/she consolidates, and balances assortments based on activity plan requirements and global product strategy.

MAIN REPONSIBILITIES AND MISSION

Partner with Channel, GTM & Collection Directors to build the product go to market execution to ensure effective marketing and commercialization & maximize market success

  • Participate in seasonal collection framing by centralizing and evaluating Channel product needs for C.P.O arbitration
  • Lead alignment of product strategy with Channels and GTM teams to ensure cohesive decision-making
  • Drive the construction of the seasonal product plan by streamlining product offerings for specific orchestration strategies including key bets & product pushes
  • Aggregate textile and non-textile roadmap priorities for Activity Plan Framings, working closely with Products and GTM teams
  • Standardise and pilot processes and tools to ensure seamless execution from product plan to Activity plan and implementation
  • He/she will be the main point of contact for providing the right information to the right audience at the right time
  • Contribute to the creation of consistent messaging for markets during DTA
  • Lead and coordinate cross-category asset needs for DTA
  • Support Channel and GTM teams in delivering consistent and aligned content to markets across categories during DTA

Drive the definition and the deployment of regional needs & customization offers :

  • Regional offer needs (ex: Ramadan offer) : Consolidate specific requirements, coordinate with product teams to develop tailored offers, and collaborate with GTM and local teams to ensure a cohesive and consistent product go-to-market strategy
  • Support cross functional support on key commercial moment to continue to elevate the consistency & relevancy of the offer across cross-product categories

Main Skills, Competencies, Knowledge Required

  • 5-10 years in relevant roles such as product marketing, go-to-market strategy, or cross-functional coordination within the fashion, retail, or consumer goods industries
  • Strategic Thinking & Market Insight: Ability to align product & go-to-market strategies with broader business objectives, leveraging a deep understanding of market dynamics, regional differences, and consumer behaviour for optimal market success and commercialization
  • Cross-Functional Collaboration: Strong interpersonal and communication skills to coordinate and align diverse teams
  • Project Management: Proficiency in managing complex, multi-stakeholder projects ensuring timely and effective execution
  • Resilience and Flexibility: Ability to manage dynamic priorities and maintain effectiveness in a fast-paced and competitive environment
  • Fluency in English is mandatoryl as all documentation and meetings will be in English
  • Good knowledge of Office tools (Excel, PowerPoint)

Key Skills

Ranked by relevance

excel
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Posted
Jan 24, 2025
Type
Temporary
Level
Entry
Location
Paris
Company
Lacoste

Industries

Retail Apparel Fashion

Categories

Product Management Marketing

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