Conversion Lead

About Rauva:

Rauva is Portugal’s first all-in-one platform designed for business owners and entrepreneurs to start, run, and grow their businesses. From opening a business account and managing certified invoicing, expenses, and payments to accessing expert accounting services, Rauva brings everything you need into one single place.

Combining cutting-edge technology with personalized human support, we simplify daily business finances, so entrepreneurs can focus on what truly matters — growing their business. And this is just the beginning, as we're in the process of acquiring the bank Montepio Empresas.

Our achievements say it all:

• Awarded Mastercard For Fintechs Europe 2024
• Winner of the Banking Tech Awards 2024
• Recognized in the Technology Fast 50 2024 by Deloitte
• Winner of the Prémio Navegantes XXI 2024
• Selected by Banco de Portugal for the Finlab Portugal program
• Featured in the Portugal Fintech Report (2022, 2023 and 2024)
• Honoured as the Tech Innovator in Portugal 2023 by KPMG

Rauva was founded just two years ago in Lisbon, Portugal, and we’ve been on an incredible growth journey ever since. Our team has expanded rapidly, from 40 members last year to 100 today, representing over 10 nationalities and proudly maintaining a workforce that is 47% female.

Your work at Rauva will directly impact thousands of entrepreneurs, as you collaborate with a passionate team of innovators to create cutting-edge, user-focused products that are transforming the future of Portuguese businesses.

About You

We are looking for a Conversation Lead who is passionate about website optimization, lead conversion, and digital growth. In this role, you will own our website strategy and ensure that it becomes a high-performing acquisition and conversion channel. Your focus will be on continuously improving the user journey, optimizing traffic, and driving lead generation for both product-led and sales-led growth.

What’s the Role?

As a Conversation Lead, you will be responsible for optimizing our website’s performance to increase engagement, improve conversion rates, and drive business growth. You will work closely with Growth, Product, and Sales teams to ensure our website aligns with strategic goals and provides the best user experience for potential customers.

Your mission will be to analyze website traffic, experiment with conversion rate optimization (CRO) techniques, and implement data-driven changes that enhance the customer journey and boost conversion rates.

Your Responsibilities:

• Own and manage the website strategy, ensuring it supports both product-led and sales-led growth.
• Continuously analyze traffic data to identify opportunities for optimization and lead conversion.
• Optimize the user journey, from landing pages to sign-up flows, to improve engagement and conversion rates.
• Work closely with  Product and Sales teams to align website initiatives with business goals.
• Run A/B tests and other experimentation techniques to enhance website performance
• Implement SEO best practices to drive organic traffic and maximize inbound leads.
• Leverage data and analytics tools to track performance and make data-driven improvements.
• Identify and explore new website features or improvements that can enhance the overall digital experience.

What’s Your Ideal Background?

• Experience in website optimization, CRO, and lead generation
• Strong understanding of user behavior, UX/UI principles, and website performance metrics.
• Proficiency in Google Analytics, A/B testing tools, and other web tracking technologies.
• Hands-on experience with SEO, paid media, and digital marketing strategies.
• Ability to work cross-functionally with Growth, Product, and Sales teams
• A data-driven mindset with a passion for continuous improvement and experimentation.
• Fluent in Portuguese and English (mandatory)

The hiring process for this role:

• MBTI Test
• 1st interview: Into call with People for culture fit 
• 2nd interview: Interview with CEO
• Competencies & Technical Assessment
• Job Offer

Join the Rauva mission to make entrepreneurship easily accessible to everyone.

Be part of Rauva’s mission to make entrepreneurship easily accessible to everyone.

If you’re driven about innovation, excel in a fast-paced startup environment, and want to be involved in impactful solutions, Rauva is the place for you. Join us in shaping the future of banking and enabling SMEs to grow and succeed across Europe. 

Be part of a groundbreaking journey where innovation meets impact, and help us create something truly pioneer.