Product Portfolio Manager

Job Description

About us: iconic brand, tiny company.

Polaroid was founded in 1937 by one of the most seminal innovators of the 20th century, Edwin Land. His motto was, “don't undertake a project unless it is manifestly important and nearly impossible.” In 2008, Polaroid shuttered its last factory but a group of diehard fans came together as The Impossible Project to save instant film. Over 10 years later that startup acquired what was left of Polaroid and today we’re again a small group of people passionate about empowering creators to change the world in the name of Polaroid.

Job Summary

Polaroid is seeking an experienced and passionate Product Portfolio Manager to oversee and build the future of our portfolio of instant analog photography products. This role requires a strategic thinker to define our portfolio product strategy, product segmentation, and drive cross-functional collaboration to ensure Polaroid’s product offerings remain competitive in a dynamic market. This role will manage the product lifecycle including new generations of products and pricing strategies to balance customer needs, operational constraints, and business goals.

Key Responsibilities

• Define and execute a comprehensive product portfolio strategy that aligns with business goals and market trends
• Identify the ideal number and type of products to ensure a cohesive offering, combat competitive pressures from major retailers, while minimizing operational complexity.
• Collaborate with the continuous engineering and design teams to define product requirements and guide development efforts on new generations of products
• Guide the evolution of our products, including the introduction of new generations, features, pricing adjustments, bundles offerings, and strategic end-of-life decisions.
• Build a long-term strategy for our product portfolio segmentation by collaborating closely with our regional teams across the globe.
• Work closely with sales, marketing, supply chain, and finance teams to ensure successful product introductions and sustained growth.
• Develop detailed business cases for product investments, including financial projections, required resources, and ROI analysis.
• Present and secure buy-in from key stakeholders, including leadership, engineering, marketing, and sales, by clearly articulating the product’s commercial value and feasibility.
• Represent the voice of the customer throughout the product development process, ensuring that decisions are informed by user needs, market research, and competitive insights.
• Conduct market research, competitive analysis, and user interviews to inform product strategy and direction
  
  

Qualifications

• 7+ years of experience in product/portfolio management, or related roles, preferably in consumer electronics.
• Bachelor’s degree in Business, Marketing, Engineering or a related field.
• Passion for photography, creativity, and the Polaroid brand is a plus.
• Strong analytical skills with experience in market research, pricing strategies, and competitive analysis.
• Proven track record of launching and managing successful products.
• Strong grasp of how to manage a product P&L and how to balance innovation, investments, and costs.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to work cross-functionally and lead teams without direct authority.
  
  

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