Product Marketing Associate

Product Marketing Associate

London/UK(remote) £45-50k | Amsterdam €45-50k | Oslo NOK 620-680k (annual)
Copenhagen DKK 35-40k | Stockholm SEK 44-49k (monthly)

Puzzel: The Low-Down 🔍

Puzzel is a leading provider of cloud-based contact center solutions, empowering businesses to deliver exceptional customer service. Our platform combines omnichannel contact center, workforce management, and AI-driven analytics to optimize customer interactions and operational efficiency.

With 25 years’ experience since our foundation in Norway, we’re already #1 in the Nordics, growing rapidly in the UK and expanding into the Netherlands and Finland in 2024, but our ambition is to become the clear European market-leader in the coming years 🚀

Why we’re proud

• 2024 CX Awards Winner, ‘Best Mid-Market Contact Center Platform’
• Puzzel was recognised as the 'most innovative European-founded CCaaS provider' and top 3 globally by Frost & Sullivan in 2023
• Best Practices Company of the Year 2023
• Consistently high Glassdoor rating
• 2023 customer NPS score of 37
• Puzzel places high importance on work-life balance and flexible working hours - as recognised by Flexa, placing 25th out of all companies they partner with in 2023!
• We are working with Mercer on salary benchmarking, to ensure pay equality and market competitiveness

Key Data Points

• €57m revenue in FY 2024 (up from €50m in 2023)
• Currently ~300 employees
• Used by more than 1100 businesses across 40 countries
• Servicing ~60,000 customer service agents on a daily basis + 800 million customer interactions yearly

What you'll do 🏡💻

• Develop Go-to-Market Strategies: Support the Product Marketing Director in the creation and execution of go-to-market plans for Puzzel’s ecosystem and solutions, continuously fine-tuning Puzzel’s ICP and buyer personas through sales interviews, customer interviews and broader data analysis. Support product growth initiatives by ensuring that in-product messaging, onboarding flows, and adoption tactics are optimised for customer acquisition and retention.
• Build Product Knowledge: Gain deep expertise in Puzzel’s product suite and align this knowledge with the sales process, ensuring that messaging supports the product’s strengths and customer needs.
• Messaging & Positioning: Develop compelling narratives that demystify AI-driven customer experience. Build trust and communicate the benefits of Puzzel's solution in the contact centre space. Develop a clear value proposition that is based on customer and partner feedback.
• Cross-Functional Leadership: Guide central and local strategies and tactics, working closely with the regional marketing, sales, and product teams to support the creation of sales tools, pitch decks and case studies that communicate Puzzel's value.
• Research & Insights: Collaborate closely with marketing analytics and use the insights to inform and guide ongoing product development. Monitor and report on key product marketing metrics, including product adoption rates, competitive win rates, and sales enablement success.
• Content Creation: Support content creation of our marketing materials, such as whitepapers, blogs, case studies, and product sheets.
• Competitive Intelligence: Conduct ongoing competitive analysis to identify trends, challenges, and opportunities. Produce competitive matrices and battle cards for the sales team.

The must haves 💪

• 2-4 years of experience in B2B product marketing.
• SaaS Expertise: Proven experience in marketing SaaS products with a deep understanding of cloud-based solutions and subscription-based pricing models.
• Stakeholder Manager: Strong ability to work cross-functionally and align closely with sales and product teams to ensure market success.
• Data-Driven: Strong analytical skills, with the ability to leverage data to inform decisions and measure the success of product marketing initiatives. You know how to leverage data to make decisions and drive growth.
• Market researcher: You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.
• Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium. You can articulate the essence of products and the value they create. You can make the most complex products incredibly simple for consumers to understand. Ability to create compelling PowerPoint decks preferred.
• Strategic Thinker: Ability to develop, execute, and optimise go-to-market strategies and competitive positioning initiatives.
• Adaptability: Comfortable working in a fast-paced, high-growth environment and capable of adapting quickly to changing market conditions.

The nice to haves ➕➕➕

• International experience.
• Content writing experience.
• Experience in planning, setting metrics, and roadmap development

The location

This role can be located in any of our Puzzel offices, with expectation of 2-3 days/week in the office in Stockholm, Copenhagen and Oslo; we’re more remote-first in the UK and Netherlands.

What’s In it for You? 💰

• Competitive salary: London/UK(remote) £45-50k | Amsterdam €45-50k | Oslo NOK 620-680k (annual)
  Copenhagen DKK 35-40k | Stockholm SEK 44-49k (monthly)
• Flexible, hybrid approach to working; split your time between the office and home
• You get to be part of a fun, driven and supportive team
• Gift on your birthday
• Annual Summer and Christmas parties
• Excellent development opportunities and a great company culture

What to expect from the interview process ❔

• Screening call with Talent Acquisition
• 1stinterview with Product Marketing Director
• Psychometric assessments + case study for final interview with Product Marketing Director + 1-2 others.

Puzzel Values 🎯

• Built on Trust – trust is an intrinsic Nordic value, upon which Puzzel has been built. We trust each other and our customers and partners trust us.
• Stronger Together – working together in a genuinely collaborative way, with a shared purpose, we have an empowered organisation that is better equipped to delight customers and partners.
• Stay Hungry – have a continuous hunger to raise our game, innovate and be the best we can be professionally.

Diversity & Inclusion 🌍

We want everyone at Puzzel to be their true, authentic selves at work irrespective of nationality, race, ethnicity, religion, sexual orientation, gender identity, physical ability, age, or economic background.

Whilst we are proud to already have a diverse workforce from across the globe, we are aware that things could always be improved – for example, we currently have a ratio of female 26:74 male employees, which whilst not uncommon for the tech industry (average in SaaS is 26% female), it’s far from ideal. So, what are we doing to improve this?

• Our Global Leadership Team (C-suite) has shifted from 100% male to 50 male: 50 female in the past 18 months.
• We have increased our % of female hires from 23.6% in 2021 to 38.5% in 2023 and 41% in 2024!
• We are partnering with the likes of Flexa, who have significantly higher-than-average talent pools of candidates from diverse backgrounds.
• We are working with State Employment initiatives in Norway and Sweden to bring candidates through internship/apprenticeship routes and are investigating similar initiatives in the UK and Bulgaria.
• By raising awareness and transparency, we are hoping to further attract a diverse workforce.

We are continuously striving to foster an inclusive and diverse environment, where everyone is celebrated for who they are. If there is anything we can do to support you in the interview process, or beyond, please let us know.

One Last Thing ☝🏻

Even if you feel you are only a 75% match for this role, we still want to hear from you. This list is purely indicative. Skills can always be learnt.

Please note that we are not able to provide sponsorship for this role, so you must have eligibility to work in the country you are applying for.

By applying you accept the terms of our Privacy Notice which can be found on our website. Puzzel are not considering candidates that do not have a work permit in the country we are hiring in.