Web & Mobile Tracking Specialist (f/m/x)

Join RBI's Marketing Technology team on our mission to futureproof RBI’s digital channels. We seek a talented and data-centric Web & Mobile Tracking Specialist to help continue our success story. This role is within the Marketing Technology Tribe and reports to the Product Owner of the Web & Mobile Tracking Setup. We are a fun, cross-functional, and multicultural team – join us on our exciting journey!

Your mission at RBI:

• Implement and manage web and mobile tracking solutions for data collection.
• Set up web analytics platforms and related measurement tools.
• Partner with in-house and external teams to test and optimize tracking implementations.
• Develop technical instructions for developers based on project briefs and specifications.
• Serve as the technical contact for measurement implementation requests.
• Act as a consultant for the Group marketing team and other units on web and mobile analytics topics.
• Test, validate, optimize, and troubleshoot tagging and collection implementations.
• Analyze online user behavior and customer journeys to deliver actionable insights.
  
  

Your core competencies:

• At least 2 years of hands-on experience with tag management systems in web and mobile app environments.
• Proficient with Web Analytics platforms and web measurement tools, especially the Google Tech Stack (Google Analytics 4, Google Cloud, Google Tag Manager).
• Ability to read and edit JavaScript code, HTML, and CSS.
• Strong understanding of Web and Browser Technologies and Web APIs.
• Ability to interpret data to extract actionable insights and conclusions.
• Strong understanding of the digital marketing landscape and the impact of measurement technologies on websites and online advertisements.
• Strong analytical skills with the ability to measure, test, and refine.
• Business-oriented mindset.
• Team player with the ability to adapt to agile ways of working.
  
  

What's in it for you:

• Flexible work week: Flexible hours, extensive work-from-home options, and 30 days/year remote work from any EU country.
• Global community: 75+ nationalities, English as the company language, and work permit support. Our teams thrive on collaboration and mutual respect.
• Career growth: We believe in continuous learning and proactive career development. Take on challenging work that stretches your abilities, attend trainings, and use new technologies to make a lasting impact.
• Stay healthy: Subsidized canteen, well-being programs, check-ups, and sport allowances.
• Save money: Discounts, exclusive banking terms, and a free public transport pass.
• Family support: Child allowances, gender-neutral parental leave, bilingual company kindergarten, and holiday childcare.
• Competitive salary: Starting at EUR 44.800 gross p.a. excluding overtime, with potential overpayment based on experience and qualifications. We are happy to discuss your actual salary in person.
  
  

For questions regarding our application process, please feel free to take a look on our website or check out our FAQ.

Your contact:

Nina Kokorovic

Talent Acquisition Team