Mobile Game Growth Manager

Job Summary:

As a Mobile Game Growth Manager, you will be responsible for developing and executing growth strategies to expand IAP game business for Galaxy Store including user acquisition, engagement, liveops and revenue strategies for the partnered mobile games. You will work closely with cross-functional teams, including product, data analytics, and partnership to identify opportunities for growth and optimize revenue generating campaigns.

Key Responsibilities:

• Develop and execute comprehensive growth strategies to drive user acquisition, retention, and revenue growth for our mobile games
• Collaborate with cross-functional teams to identify opportunities for growth and optimize user acquisition campaigns
• Analyze user behavior, market trends, and competitor activity to inform growth strategies
• Develop and manage budgets for LiveOps campaigns (coupons, offers etc.)
• Optimize user acquisition campaigns through A/B testing, experimentation, and data analysis
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of growth strategies
• Stay up-to-date with industry trends and best practices in mobile game growth and user acquisition
• Provide regular reports and updates to senior management on growth initiatives and results

Requirements:

• Bachelor's degree in Business, Marketing, or a related field
• 5+ years of experience in mobile game growth, user acquisition, or a related field
• Proven track record of driving user acquisition, retention, and revenue growth for mobile games
• Strong analytical skills and experience with deciphering complicated game IAP data sets
• Excellent communication and project management skills
• Ability to work collaboratively with cross-functional teams
• Knowledge of mobile game lifecycles, terminologies, data KPIs, and user behaviors
• Familiarity with mobile advertising platforms (e.g. Unity, Meta) and user acquisition strategies

Preferred Qualifications:

• Master's degree in Business, Marketing, or a related field
• Experience with mobile game management and operations
• Knowledge of mobile game monetization strategies (e.g., in-app purchases, ads)
• Korean language skill is a plus, but not required