Conversion Rate Optimization Lead

About Residence Supply

At Residence Supply we craft premium, handcrafted light fixtures and hardware for historical homes. We are the #1 fastest-growing D2C brand in the home goods niche. We strive to stay in the lead by hiring world-class talent who are passionate about our vision of becoming the largest supplier of premium home products.

Our Growth Trajectory

• We've grown 100%+ every single year since inception (2023)
• We surpassed 8-figure revenue territory within just 2 years of launch
• We're rapidly scaling our operations and looking for founding team members

The Mission

Residence Supply products will stand the test of time and be in 500,000+ customer homes, with dedicated product lines encompassing all major fixture and furniture products within a home by 2028.

Role Description: CRO Lead

Residence Supply is seeking an experienced, data-driven CRO Lead to maximize the conversion potential of our digital channels. In this fully remote role, you will own the conversion strategy across our website, paid ad funnels, and customer journeys—driving improvements that directly impact revenue growth and customer engagement. You will work closely with our Creative Strategist, and Marketing teams to optimize our entire conversion funnel, shape testing frameworks, unlock hidden revenue opportunities, and ensure that every interaction with our brand enhances the customer experience.

Key Responsibilities

• Design and execute comprehensive conversion rate optimization strategies across digital channels (website, landing pages, ad funnels).
• Identify key conversion barriers and craft actionable solutions to drive measurable improvements.
• Build and manage a structured A/B testing framework to evaluate different design elements, messaging, and user flows.
• Collaborate with cross-functional teams to launch tests, track performance, and iterate quickly based on results.
• Utilize analytics tools (e.g., Google Analytics, Hotjar) to collect data, generate insights, and present actionable recommendations.
• Establish key performance indicators (KPIs) for conversion and track progress against them.
• Work with UX/UI designers and developers to implement design changes that improve customer journeys and boost conversion rates.
• Develop and maintain a comprehensive conversion funnel roadmap that aligns with broader business goals.
• Forecast and build scalable optimization frameworks as we grow.
• Collaborate with marketing and creative teams to refine strategies based on evolving customer behavior and market trends.
• Partner with product, creative, and growth teams to integrate CRO best practices into all digital touchpoints.
• Lead workshops and training sessions to embed a culture of testing and optimization across the organization.

Required Experience

• At least 4+ years of experience in conversion rate optimization for DTC or e-commerce brands, with a demonstrable track record of driving significant improvements.
• A portfolio or case studies showcasing successful CRO projects.
• Proficiency with analytics tools (e.g., Google Analytics, Hotjar) and A/B testing platforms (e.g., Optimizely, VWO).
• Strong quantitative skills and the ability to transform data into actionable insights.
• Experience working with UX/UI teams to implement design changes and improvements.
• Excellent communication skills with the ability to present complex data and ideas clearly.
• Ability to work in a fast-paced, remote-first environment, taking initiative and driving projects from ideation to execution.
• Exceptional written and verbal communication skills in English.

Positive Experience

• Prior experience working with other DTC ecommerce brands
• Familiarity with A/B testing, Shopify Plus

Compensation & Benefits

• Base pay of approximately $24K to $34K/yr USD
• Fully remote role with flexible working hours, aligning with core operating hours
• Generous PTO (minimum 10 days per year)

Apply now and we'll reach out quickly! We're looking to hire immediately for this role.