Growth Specialist

As a Senior Growth Specialist, you will be responsible for accelerating user and revenue growth by optimizing the entire user journey—from acquisition to retention—through both organic and paid strategies. Your mission will be to drive high-quality traffic, improve conversion rates at each funnel stage, and boost user activation, engagement, and lifetime value. You'll work cross-functionally with marketing, product, and business teams to identify growth opportunities and execute data-driven initiatives.

Key Responsibilities:

• Develop and execute full-funnel growth strategies to attract, convert, activate, and retain high-quality users.
• Optimize user onboarding processes to enhance conversion rates from visitor to registered, verified, and active users.
• Collaborate with marketing, product, business development, and data teams to design and execute integrated growth campaigns.
• Manage and optimize acquisition channels including paid media, SEO, affiliate, referral, and content marketing.
• Leverage CRM, email marketing, in-app messaging, and lifecycle automation to guide users through the funnel and boost retention.
• Continuously identify and address drop-off points in the conversion funnel; implement solutions to reduce friction and increase engagement.
• Design and run A/B tests and growth experiments to validate hypotheses and iterate based on performance data.
• Monitor key growth KPIs such as traffic quality, conversion rates, KYC completion, deposit rate, and user activity.
• Support reactivation and churn prevention initiatives to drive long-term platform engagement and user value.
• Stay on top of industry trends, user behavior patterns, and new growth tactics in the fintech and crypto space.

Requirements:

• 3+ years of experience in growth marketing, user acquisition, or digital strategy, preferably within fintech, crypto, or blockchain industries.
• Strong expertise in funnel optimization, conversion rate improvement, and lifecycle marketing.
• Hands-on experience with CRO, A/B testing, and performance marketing.
• Solid understanding of crypto exchange platforms and user behavior in digital finance ecosystems.
• Proficient in analytics tools such as Google Analytics, cohort analysis platforms, CRM systems, and marketing automation tools.
• Fluent in both Turkish and English, with excellent written and verbal communication skills.