Helly Hansen is looking for a Product Manager - Site Experience

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative waterproof/breathable technology to date. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally. Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

Product Manager, Site Experience

Our eCommerce platform is at the heart of our customer interactions, and we are looking for a strategic and data-driven Product Manager to optimize and elevate the site experience.

Role Overview

We are seeking a Product Manager, Site Experience to lead the strategy, development, and optimization of our eCommerce site experience. You will work cross-functionally with design, engineering, analytics, and marketing teams to enhance usability, performance, and conversion rates. The ideal candidate is passionate about customer experience, data-driven decision-making, and driving measurable impact through site improvements.

Key Responsibilities

• Develop and execute the product roadmap for site experience, focusing on user engagement, navigation, and conversion optimization.
• Lead A/B testing and experimentation to enhance UX/UI and overall site performance.
• Collaborate with UX designers and engineers to implement features that improve customer journey and usability.
• Analyze user behavior, site analytics, and customer feedback to identify pain points and opportunities for enhancement.
• Ensure a seamless, mobile-first experience while optimizing performance across all devices.
• Partner with marketing and merchandising teams to support promotional initiatives and campaign execution on-site.
• Manage backlog and prioritize initiatives based on business impact and customer needs.
• Monitor and improve key site performance metrics, including bounce rates, session duration, and checkout completion rates.
  
  
  

Qualifications

• 3-5+ years of experience in product management, preferably in eCommerce or digital experiences.
• Strong analytical skills with experience using data tools such as Google Analytics, Adobe Analytics, Hotjar or similar.
• Hands-on experience with A/B testing, site personalization, and conversion rate optimization.
• Familiarity with UX/UI best practices and front-end technologies (HTML, CSS, JavaScript is a plus).
• Excellent communication and collaboration skills, with experience working in cross-functional teams.
• Ability to balance strategic thinking with tactical execution to drive measurable results.
• Experience with Agile methodologies and product development lifecycle.
  
  
  

Nice-to-Have

• Experience working with CMS platforms and eCommerce technologies such as Shopify, Salesforce Commerce Cloud, or Magento.
• Background in consumer psychology, behavioral economics, or digital marketing.
• Knowledge of accessibility standards and web performance optimization.
  
  
  

Why Join Us?

• Be part of a high-growth, customer-focused digital team.
• Opportunity to shape and enhance a leading eCommerce experience.
• Work in a collaborative and data-driven environment where your ideas make a real impact.
• Competitive compensation and benefits, and an active environment with passion for sports
• Discounts on great gear
  
  
  

This role is full-time and based in Oslo, Norway (Helly Hansen’s HQ).

How To Apply

If you’re passionate about optimizing digital experiences and driving business growth through product innovation, we’d love to hear from you! Apply now by submitting your resume and a brief cover letter outlining your experience and interest in the role.

Application is ONLY accepted in the portal and not later than 22nd of April 2025.

Any questions can be directed to: [email protected].